Google has added a new type of notation to their Product Listing Ads (aka shopping ads), this time allowing retailers to add a notation when the price of a product has dropped by a certain percentage. They are being displayed for Product Listing Ads that appear both above the search results and in the right […]
Google to Restrict Autocomplete API Access on August 10, 2015
If you have a tool or website that uses the unsupported Google autocomplete API, be warned that your access will be shut off next month. On August 10, 2015, Google will begin restricting access to the autocomplete API. The autocomplete API gave suggestions for commonly used terms to complete the search query a user is […]
Google Launches Manufacturer Center for Submitting Product Information for PLAs
Google is launching a new Google Manufacturer Center, a tool where brands can submit detailed information about their products to help both sellers sell the products and to help buyers when they are looking for detailed specs or other information related to the product that retail sellers often skip over. This announcement is related to […]
PPC Audits: A Guide to Playing Fair
Arbitrary destruction of reputations turns people into slaves. -Nassim Nicholas Taleb, recent Facebook post Ever been taken down by an “ambush audit”? It’s not fun. Tempted to win new business yourself by ambushing an incumbent agency? Tempting, but… Is your organization actually built around approaching businesses and cold-pitching them, with the “ambush audit” as the […]
Bing Ads Testing Ads With Images in Search Results
Normally when you think of the Bing – or Google – search results, you don’t expect to see regular pay per click non-shopping ads with images, other than some exceptions for favicons. But Bing is changing it up by including images in their top Bing Ads ad unit that appears at the top of the […]
Why SMB Retailers Don’t Do Search
Retail, or online shopping, is an integral part of Google and Bing’s success in PPC. Amazon and eBay are probably the best-known and most ever-present retailers in PPC, but countless others are selling millions of dollars of products via PPC every day. I got my start in search doing in-house PPC for an ecommerce site. […]
Google AdWords Launches New Display Tab With Summary Feature
Google AdWords has quietly launched a new display tab in Adwords. It now has an additional section called “Summary” which features user-friendly and interactive graphs. It contains a snapshot overview that is represented on the graph below it. Clicking on another performance data points changes the data in that graph and all of the charts. […]
Google Adds New Options When Closing Mobile Ads
Google announced had they were making changes to mobile ads to reduce the liklihood that people would accidentily “fat finger” an ad while trying to close it. And now we have seen how they are putting this into action. Here is an ad how it normally appears, with the X to close. But after it […]
Google Testing Category Based Product Listing Ads
Google appears to be testing a Product Listing Ad unit, that instead of listing particular products from a search, it is listing products from a specific brand, broken down into multiple categories. As you can see, the products are all PowerLine products, but instead of the usual individual products we normally see in the Product […]
Google’s Large Product Listing Ad & Knowledge Panel Hybrid Ads
Google is testing an unusual new Product Listing Ad (aka shopping ad) and it is the largest ad that has ever appeared in their search results. The PLA is a cross between a Knowledge Panel and a PLA and it completely dominates the right hand side of the search results for the searches it appears […]