Adage recently ran an article stating that advertisers are seeing the costs in brand terms rising in Google AdWords costs. Several different marketing agencies are claiming the price of branded cost-per-click Google AdWords has ballooned by as much as 141% in the last four to eight weeks, causing speculation to swirl throughout the industry. So […]
Bing Ads for iOS Updated & Android App Beta Available
Bing Ads has updated their Bing Ads for iOS with multiple new features and something else just as requested – worldwide support. And if you are an Android user, they have also announced it is available for beta testing. Bing Ads has updated their performance graphs, something that users have been wanting to see since […]
Yahoo’s New Larger Product Listing Ads
Yahoo is trying out a brand new Product Listing Ad style and it is very nice. Instead of showcasing the sellers, it is showcasing the product being sold instead. This is similar to how Google recently began testing a much larger Product Listing Ad of their own – one that was styled more as a […]
Yahoo Adds “Official Site” Tags to Search Ads
Yahoo is testing a new “Official Site” tag on their ads, to denote when a site is advertising is an official site, rather than a partner or reseller. Here it is in action: When you mouseover it, however, it changes to red instead. These only seem to trigger when you do a brand search for […]
Yahoo Testing Search Result Ads With Colored Background
This particular test by Yahoo with their search result ads is definitely a blast from the past. They are testing search ads with a pale blue background. Those who have been around the industry for a while will remember when colored backgrounds – first blue then yellow, along with some random test colors along the […]
Yahoo Product Listing Ads With Added Filters in Search Results
Yahoo is testing a pretty unique version of their Yahoo Shopping Ads in their search results. While the ad unit features the usual thumbnails and products, it also allows you to click through options to “shop by brand” and “shop by price.” Here is another example with the option to “shop by category.” And this […]
Google AdWords Testing Home Service Ads
Google is clearly moving into the home service professionals recommendation space with a new advertising product called Home Service beta ads. Dr. Pete was the first one to spot these new ads, and then AdWords confirmed them. @BryantGarvin No, not the ad that @dr_pete had a screenshot of. This is a beta Home Service ad, […]
Google AdWords Upgrades Dynamic Search Ads
Google has upgraded their Dynamic Search Ads (DSA), a product which AdWords first released in beta in October 2011. DSA uses Google’s organic web crawlers to match search queries with website content to automatically generate an ad headline and landing page. This helps to showcase deep content as well lessen PPC management on inventory that […]
Google AdWords Launches App Install Ads on Google Play
Do you have an app you would love to see advertised on the Google Play store? If so, you are in luck because Google AdWords has just launched Search Ads on the Google Play store. Google began testing the new ads on Google Play in February as part of a pilot program, but have now […]
Yahoo Testing Ratings Only Ads in Search Results
Yahoo is testing an interesting way to display ads in their search results, with ads that are nothing more than the rating with the website name and a “Top Rated Sponsors” header in the sidebar. They only show up on the right hand sidebar of the search results and they appear above the “see more […]