By default, Google’s Product Listing Ads have 10 or less products in their mobile carousels. While we have seen them play with having two carousels, one on top of the other, most product carousels are still fairly limited in the number of products. Google is testing a new version of their Product Listing Ads Carousel […]
Google Testing Double Product Listing Ads Carousels in Search Results
Google is testing a new double Product Listing Ads carousel in the mobile search results. Instead of a regular single carousel, Google is running two individual carousels stacked on top of each other. Here is what it looks like: Google is using two of the most popular styles of carousels for this implementation – the […]
Google Home Services Ads Now Local Services Ads; Expanded Categories
Google is changing the name of Google Home Services Ads to Google Home Local Services Ads. At Pubcon, Nathan Johns from Google talked a bit about Home Services Ads and revealed that they were changing their name. Google Home Services changing to Google Local Services, @NathanJohns #pubcon — Jennifer Slegg (@jenstar) November 9, 2017 One […]
How Google Determines Which Ads & Search Features to Show on Search Results Page
At State of Search last week, I asked Gary Illyes from Google about Google’s search results pages and how Google determines what to show. I started by asking if there was any discussion between the ads side and the search side when such things as Google AdWords switching from 3 ads to 4 ads at […]
Bing Testing Google-Like Ads Tag in Search Results
Bing is running another test to make their “Ads” tag look nearly identical to the way Google marks up their own paid results in the search results. Here is what it looks like: It also appears in their right hand sidebar ads as well. Here is how it normally looks: While the new version they […]
Google Integrating AdWords Into Google My Business for Local Business Owners
Google seems to be quietly adding AdWords integration into Google My Business accounts, based on some new screenshots we are seeing of the GMB dashboard. This change will make it easier for local businesses to advertise, as not all business owners are as well versed in how to use AdWords. When logged into the Google […]
Google Adds AdWords Ads in Local Knowledge Panel in Test
Google is now adding AdWords ads directly into the local knowledge panel in a new test in the Google search results. The ads appear immediately below the business description, and before it lists relevant information such as location, address and hours in a test Google is running in the search results. This is a huge […]
Google Sends “Violating Ad Experiences” Violation Notices to Site Owners
Google has begun sending out a new warning related to the Ad Experience Report added earlier this year. The violation notices warn of specific infractions related to the Better Ads Coalition with the way site owners have implemented ads on both desktop and mobile sites. This new violation does require site owners to file a […]
Google AdWords Beta Feature Creates New Ads… & Auto Enables Them
There is a new Google AdWords beta that is causing some concern among advertisers – namely that Google will suggest new ads to run that it feels will perform well. But if the advertiser doesn’t respond to those suggestions within 14 days, instead of removing them, Google will instead automatically enable those ads and start […]
Google Testing Ad Tag Placement in Google Local Packs
Google is testing some new positioning for the “Ads” tag in their local packs on mobile. Normally, Google places the ads tag in the same line as the review stars. But when a listing has no review stars, it drops the ads tag even further in the listing, inexplicably adding it to the address line […]