While shopping ads share the same SERP as keyword-based text ads, they are a completely different animal when it comes to campaign management and optimization. Today’s article is part 1 of a 2-part series detailing the ins and outs of optimizing shopping ads, and will touch on shopping campaign setup as well as cover best […]
9 Budget Magic Tricks to Optimize PPC Accounts
On the surface of it, setting and managing PPC budgets is just a question of “how much am I prepared to spend?” but there are many ways that you can work with budgets to make significant differences to account performance. There is a lot to learn but here I want to look at the techniques […]
Ad Block Plus to Set Up Independent Board to Determine Acceptable Ads
Ad Block Plus is making a major change with how it decides what ads get blocked and what ones remain unblocked. Until now, their decision to decide what to unblock had a lot to do with companies that pay them to unblock ads. Eyeo GmbH, the parent company of Ad Block Plus, is setting up […]
Google Testing Red Review Stars in Search Results
Google is testing new red colored review stars in their search results, a change from the usual yellow-orange stars we normally see. It is a dark red shade they are testing this time. Dan Barker posted this screenshot to Twitter. It doesn’t show if this test is restricted to just Google AdWords ratings or all […]
Google AdWords Advertisers Win Appeal in Class Certification Case
A group of Google AdWords advertisers have won an appeal that would allow them to sue Google as a group. The previous court had denied the group class certification based on their claims. The appeal case is Pulaski & Middleman LLC v. Google Inc. The group argues that between the July 2004 and March 2008 […]
The Growing Appeal of Native Advertising in 2015
Yahoo!’s updated deal with Microsoft to allow Yahoo! to syphon off more of their ads away from BingAds to their own Gemini platform (part of Yahoo! Ad Manager) is going to mean a fairly profound parting of the ways between Yahoo! and Bing Ads. But perhaps the biggest single impact, outside of marketers absorbing this 3rd platform […]
Washington Post Begins Showing Pop-Ups to AdBlock Users
The Washington Post is becoming aggressive with site users who are using ad blockers by serving pop-ups overlayed on top of articles to all those users who have an ad blocker enabled and actively blocking ads on the Washington Post. If you are using either Firefox or Chrome while visiting Washington Post, you will see […]
Halloween Online Marketing Stats & Shopping Trends
Halloween can be the kick-off to the holiday shopping season and Bing Ads has released data about Halloween shopping trends: Halloween Insights, Tricks And Treats For Digital Marketers. Shoppers tend to begin early or late, but Bing Ads found the majority starts early. One-third of Halloween shoppers begin before October, but one-third don’t begin shopping […]
Google Adds Tabbed Shopping Results in Knowledge Panel Hybrid
We have been seeing a lot more of the knowledge panel / shopping ad hybrid that has been showing up for some product searches in the Google search results. But Dr. Pete Meyers from Moz has spotted a new variation of it – one with tabbed shopping results instead of the usual listing or expanding […]
5 Killer PPC Landing Page Ideas For Competitor Keywords
If you’ve ever tried bidding on competitor keywords in PPC, you know it’s not easy. Your ads may not even show due to low quality scores that are almost automatically assigned by the search engines. If you’re lucky enough to get impressions and clicks, it’s tough to get visitors to stay on your landing page. […]