In a move that could have a profound impact on both those who create apps as well as those who advertise in apps, Google is planning to begin listing when an app in the Google Play Store is supported by in-app advertising. Google currently states when an app has in-app purchases available, and they do […]
Bing Ads Testing Credibility Extension to Highlight Brands
Bing Ads is testing a brand new credibility extension. The goal of the extension is to highlight well known brand names and highlight it in the search results. Here is what it looks like: Because display URLs can sometimes be confusing about whether it is the real brand site or not, this extension showcases official […]
Google AdWords Launches Holiday Snippets & Texts
Last week Google started letting business owners set holiday hours and this week the presents continue but this time in the AdWords sphere. On Tuesday they announced on their Google+ Page that people can subscribe to receive via SMS promotions related to Black Friday, Cyber Monday and general Holiday deals. Clearly this is a test […]
Bing Ads Editor for Mac is Coming
One of the biggest complains we hear about Bing Ads is surprisingly the lack of support for having a Bing Ads Editor for Mac users. And we can finally announce, Bing Ads Editor for Mac is on its way! Bing Ads made the announcement at Thursday’s Bing Ads Next event, which brought industry experts and […]
Google AdWords Testing Location-Based Store Reminders
Google AdWords is testing a new feature where they will remind you when a business for a particular ad is nearby, after interacting with a new “Remind me when I’m nearby” feature in their ad in the search results. It is called Location-Based Store Reminders. Here is how the new feature appears within an AdWords […]
Google Testing New Store Hours AdWords Extension for Local Businesses
Google is testing a brand new AdWords ad extension, this one an expandable extension that displays open hours for a business. In the same line as a local business address in the AdWords ad, it displays the open hours of the business for that day. When you click on the hours, it expands to show […]
Google AdWords Celebrates 15 Years of Serving Ads
As someone who remembers buying PPC penny clicks on GoTo.com (Overture’s former name) back in the day before Google AdWords even existed, it is easy for forget that AdWords has been around for 15 years. AdWords launched back in October 2000 with this press release. And it is amazing how far it has come, when […]
Pay Per Click in a Multi Bid Optimization Strategy World
Many moons ago, when phones with keypads roamed the earth and Britney Spears was having hits, it used to be the case that if you bid for a keyword, that was pretty much the bid you would be using at all times and in all circumstances. There were basically no means to bid up or […]
Optimizing Bing Shopping Campaigns – Part 2
Welcome to Part 2 of optimizing shopping campaigns! Today’s article wraps up by delving into the product feed and dimensions reporting to help provide optimization tips and tricks. (You can find part 1 here) Feed Health With regard to the product feed, one important factor to consider is your product feed health, most of which […]
Bing Testing Expandable Knowledge Panel Shopping Ad Hybrid
There has been a lot of great feedback around Google’s Knowledge Panel / Shopping Ad hybrid that is showing up for some product searches, and just recently began showing up for mobile, and it appears that Bing is now testing something similar. Bing’s version is a smaller knowledge panel that is expandable to display more […]