Users who have searched Google while logged into their Google accounts likely have seen the “you have visited this site X times” added below some search results. It seems that Bing is testing their own version of this… and are adding it to Bing Ads ads in the search results. I spotted a test in […]
Google Testing New Style of Local Home Services Ads
Google is testing a new style of home service ads, one that doesn’t highlight potential businesses in the search results page, but uses a form instead. Here is what the new style looks like in the search results: It has the option to submit a zip code and also features a drop down menu to […]
Google AdWords Continues 1% Test With 4 Ads at Top of Search Results
Depending on whether you are ranking organically or purchasing Google AdWords, you wither love or hate the new test Google is running with 4 AdWords ads being displayed at the top of the search results. And it seems that the test might be a long term one. For those who haven’t spotted the 4 AdWords […]
Google AdWords Drops Google+ Follower Count Extension
Google is dropping the “followers on Google+” social annotation from AdWords ads as of today. Social extensions will no longer show with ads on Google Search and search partners starting December 10, 2015. We encourage you to explore all relevant ad extensions to highlight important aspects of your business. If social presence remains important […]
Four Google AdWords Ads Above SERPs in US & Germany
Yesterday we spotted a Google AdWords test running in Google India where they were placing four AdWords ads at the top of the search results. We have also confirmed that this is also being tested on a limited basis in both the US and Germany too. For those who haven’t seen it in action, here […]
Yahoo Testing Full Screen Video Ads on Search Results Page
If you thought Yahoo pushed their advertising a bit too far with at least four ads at the top of their search results, then they have just taken ad obnoxiousness in the search results to a whole new level. Yahoo is testing a full-screen size image ad in their search results, which transitions to a […]
PPC: When To Automate And When Not To Automate
There are countless ways, either on PPC bid management platforms or AdWords itself, that you can choose to hand over ever-increasing amounts of control to an automated tool. The question is, when should you succumb to this bejeweled siren of temptation and when should you hold out and do it manually? Overview Google, it has […]
Google Testing 4 Top AdWords Ads Above Search Results
Google is now testing four AdWords ads above the organic search results. I started getting reports recently about Google showing 4 ads earlier this week, and was able to trigger it. Here is an example for a search I did: Here is another example: I was only able to trigger four ads above the organic […]
Yahoo Testing Search Results Style PLA Shopping Ads
Yahoo is testing out a new style of shopping ad (PLA), and this one closely mimics a regular search result. Here is their new style. It includes a title along with a traditional description snippet, a line with the price, and then the URL. It looks very similar to an organic search result, as well […]
Bing Ads Launches New Black Friday Flyer Ads in Search Results
Bing has added a new ad unit to the top of their search results highlighting the Black Friday flyers of some businesses. The ads highlight the entire flyer with a “view flyer option” along with thumbnails and links to individual items that are on sale for Black Friday. The ad unit also includes when the […]