2016 has been dubbed “The Year of Audience Targeting in PPC” by Acquisio, and with good reason. Up until recently, PPC advertisers have had two weapons in their arsenal: search and social. Search is, by definition, an expression of intent: users are telling you exactly what they’re looking for. When search advertisers choose the right […]
Google Adds Product Listing Ads to Image Search Results
Google is definitely ramping up Product Listing Ads coverage on the search results. They have now added PLAs to image search. Here is how they appear: They display below the usual sections for narrowing down the image search. Regular image results appear below the PLA listings. All the listings show the price and the store […]
Google Testing Massive Expandable Product Listing Ads
Google is testing a massive Product Ads listing at the top of their search results. The PLA test features an expandable arrow that expands the usual 5 PLA ad unit at the top of the search results into a massive 16 ad unit, pushing down the search results. ChannelAdvisor spotted the test in the search […]
Google Testing Gray Stars in Ratings, Local & AdWords
Google is testing yet another color of stars in the search results, but I bet many business and website owners won’t be so happy with this one. Here is how it appears in the search results, this one in a local 3-pack. This is also the last color of the collection of star colors that […]
5 Great Ways to Customize Your SEM Ads to Your Audience
The power of search ads is often cited as being able to cater messaging and your keyword set to the intent of the user. This is true but there is another powerful element we can leverage in addition to knowing the likely user intent: ad customization based on the broader context. The exact moves you […]
3 Tips for Creating More Effective Online Ads
If you’re interested in getting more traffic to your website or growing your business’s online community, a great way to accomplish this goal is to run online ads. There are many places and formats in which you can run ads, including platforms like Google AdWords. However, there is a lot more to running ads than […]
Google Testing Blue Stars in Search Results for Reviews & Ratings
Google periodically tests different colored stars in their search results. While we have seen variations of yellow and orange, Google has also tested teal, green and red colored stars as well. And now they are testing blue stars. Ramesh Singh shared this screenshot of bright blue stars. The screenshot shows recipes with the blue review […]
Yahoo Showing Google AdWords Sidebar Ads With Extensions
Yahoo is testing Google ads in their search results with a unique twist. The Google AdWords ads showing in the sidebar are displaying extensions including sitelinks and reviews. Here are some examples of the Google AdWords ads showing on Yahoo. And here is an example with ratings in the sidebar. It was also a test […]
Google Testing Teal Colored Stars in AdWords, Local & Reviews
Google is testing a brand new color of stars in their search results – this time teal. They are using this color to replace the usual orange colored stars on the entire page, including for AdWords, local knowledge panels, local 3-packs and all reviews and ratings. These are a true teal / turquoise color. We […]
AOL Begins to Use Bing Search & Bing Ads for Search Results
AOL has officially switched over their search results and ads to Bing search results with Bing Ads advertising as of January 1, 2016. The deal, which was officially announced back in June 2015, is expected to increase the reach of both their search and their paid ads. There are geographic limits to the change, which […]