Yahoo has been showing Google search results to some searchers recently. And it seems that with the partnership comes a new testing ground for Google’s product listing ads. Here is how Google is displaying the product listing ads that are being shown on the Yahoo search results. They have a very distinctive shaded border around […]
Google Testing New Separators in AdWords Sitelinks
Google is testing a new display format for separating AdWords sitelinks in the search results. Instead of the usual “-“, they have replaced it with a dot instead. Serptests spotted the test, and although it is a pretty minor one, it does make the sitelinks pop out as individual links a bit more. Here is […]
In PPC, What Was True Then May Not Be True Now
In all the different areas of performance marketing, such as SEM, RTB and Remarketing, things change so quickly that writing off a strategy or tool for good – or, indeed, singing the praises of a tool or strategy – will eventually be based on dated information. Take an example like the GDN (Google Display Network […]
Google Changes Look of Ads in Gmail
If you have looked in your Gmail promotions tab in the past few hours, you would have seen that Google has completely redesigned the look and feel of the ads that Google displays above emails in the promotions tab. Here is how they look now. As you can see, they are now sporting the yellow […]
Google to Stop Running Flash Ads in Phased Stoppage
In an unsurprising move, Google has announced they are phasing out all Flash ads and are replacing them with HTML5 ads. With many users no longer showing any Flash content due to security issues, many have been expecting this move. There are two phases for the ending of Flash ads. On June 30, 2016, advertisers […]
Google Updates Image Search PLAs With Mobile Refined Queries
Google recently launched Product Listing Ads in Google’s image search results. These PLAs, launched January 19th, show sponsored products in a row for both desktop and mobile when a particular search query would have PLAs to display. We are now seeing a new change to the mobile image PLAs with a new refined feature. Ryan […]
Emojis No Longer Permitted in Google Product Listing Ads
Google has quietly updated their Store Name Guidelines to now state that listings cannot include emojis. We broke the news last month about emojis being used in store names in Google’s Product Listing Ads. A wide variety of emojis could be used and some were experimenting with using on-theme emojis to promote their listings. Here […]
160 Web Marketing Events Deserving Attention in 2016
With so many web marketing events going on in the world it is increasingly difficult to find which to consider to plan your “digital study trip” without risking to waste time and money. We decided to map the most significant ones, with at least one international session in English, dividing them by their main focus. In […]
AMP Will Support Ads from 20+ Networks at Launch
One of the big issues with publishers when considering AMP – Accelerated Mobile Pages – is how advertising might be affected. After all, with many publishers relying on ad revenue, the potential loss of that revenue because of AMP could be a major issue. In a new blog post from the AMP Project, they announced […]
Display Emojis in Google Product Listing Ads URLs
Remember all the emojis that were showing up in Google Search results in titles, URLs and descriptions until Google pulled the plug on them two months later? Well, they are back… although not in the organic search results this time. This time, you can get emojis displaying in Google’s Product Listing Ads (aka Google Shopping […]