Bing is also showing Bing Ads on their Local Finder page, the page that Bing displays when a searcher clicks through from one of their local pack listings in the regular search results. Here is how it displays: These look like typical search ads, with the blue title, green URL and black description text. They […]
Google Testing Purple AdWords Ad Tag & Local Map Markers
Google is testing purple “ad” tags on AdWords ads on their local map results, along with matching purple map markers and icons for the related search results. I actually spotted this back on the 19th, but wasn’t entirely sure if it was new or not. However, it seems others began noticing it within the last […]
Google Maps Now Core Google for AdWords; Location Extension Ads Only on Maps
Many Google searchers have noticed ads showing up on the Local Finder page – the page Google shows when a searcher clicks through from a local 3-pack in the regular organic search results. But it seems like Google has made some significant changes to Google AdWords that affects many advertisers, especially those who use location […]
Google Showing Ads on Local Finder Page; Mimics Organic Results
If you click through to Google’s Local Finder Page from a local 3-pack in the search results, you might see AdWords ads showing up on the left hand side, above the organic map pack listings. I first spotted it on Monday night, but it seems as though it is a limited test with only a […]
Google Expands Home Service Ads to Sacramento & New Professions
Google has expanded Home Service Ads in two ways – they have added additional locales and they have expanded the professions offered. First, Google has announced they are expanding their Home Service ads to the city of Sacramento, California. Google initially launched Home Service Ads in the San Francisco area, and this marks their first […]
Google: 5% of AdWords Ads Being Served with Green “Ads” Tag Globally
It looks like Google is testing their green “Ad” tag to a group far larger than their usual 1% test… in fact, Google is serving 5% of ads with the green “Ad” tag. This is a significant amount of traffic being served with this new tag. Google AdWords DE posted (in German) a response on […]
Google Testing Product Listing Ads at Bottom of Search Results
We are used to seeing Google’s Product Listing Ads at the top of the search results. But now it seems Google is testing them in a brand new position – at the bottom of the page, after the last organic results but before the bottom set of AdWords ads. Here is a screenshot of a […]
Google Testing Green AdWords Ad Tag
Notice anything different in your search results today? Google is running another AdWords test, this time with a bright green “Ad” tag at the start of every AdWords ad, replacing the usual yellow Ads tag we are all familiar with. Alex Velinov was the first to spot the change, which he posted to #ppcchat on […]
Google Adds Store Distance to Product Listing Ads
Google is now testing out adding flags showing distance to the advertising retailer when the listings are shown in Google’s carousel for Product Listing Ads. Here is how it appears, as a little blue flag on the top left of the individual product within the PLA carousel. Here is another example: Google did start displaying […]
Google AdWords Testing Jump Scroll Product Listing Ads
Google is testing yet another variant of Product Listings ads. While the idea is similar to the mobile shopping carousel where you swipe scroll through the shopping ads, this desktop test has different functionality. Frederik Hyldig from s360 A/S spotted the test in the search results and sent them to The SEM Post. Here is […]