Google Adwords is testing yet another color of green in their AdWords ads. This time, it is an olive green shade for the “Ad” tag and the URL line in Google AdWords. Here is what the new color looks like: And here is another one, submitted in the comments below from Javi. This green is […]
Google AdWords With Wider Ads at Top of Search Results
It took about half a day, but Google AdWords ads have just started showing up using the increased width of the search results. Google increased the width of the regular search results column from 500 pixels to 600 pixels wide. But Google AdWords were still displaying as if they only had the 500 pixel width […]
Google Bans AdWords Ads for Payday Loans
If you are in the pay per click space for payday loans, the market place just got a major shakeup. Google has now banned AdWords ads for payday loans in the search results and on partner sites. From the Google announcement: we’re banning ads for payday loans and some related products from our ads systems. […]
Google Increases Width of Main Search Results Column
Google has made a major change to the search results column. In a major redesign of the search results appearance, Google has significantly increased the width of the column in the main search results column, impacting everything Google displays in that column. Google has increased the column for organic search results to about 600 pixels […]
Bing Ads Now Supports Copying and Pasting Keywords & Ads
Bing Ads has released a nice added functionality. Bing Ads has announced that advertisers can now copy and paste keywords and ads directly into Bing Ads. Are you one of the many advertisers with similar ads and keywords across different campaigns in a single account? Ever find yourself wishing you could just copy and paste […]
Google Testing Product Listing Ads With 3, 4 or 6 Products at Top of Search Results
Google seems to be testing Product Listing Ads in sizes other than the usual lines of 5 products at the top of the search results. Now, they are running PLA units with 3, 4 or 6 individual products instead of the usual 5. Normally if Google is has fewer than 5 products to display, it […]
Google Analytics Adds AdWords Sitelinks Reporting
If you run Google AdWords, you might have gone the custom reporting route in order to better track sitelinks performance in your AdWords ads. But Google Analytics has made a chance to now offer Sitelinks reporting as a standard offering in their reporting. To access the new Sitelinks reporting, on the left sidebar choose Acquisition […]
Drive Sales With These 12 PPC Remarketing Tactics
Display remarketing (also called retargeting) is a powerful marketing tactic but can end up being a bit of an afterthought. The methods to drive performance on this channel are quite different from search so here I want to lay out some great tips to help you shape remarketing performance towards your ends. How it works […]
Google AdWords Expanded Headlines Now Live
Google has a new closed beta for AdWords advertisers which expands the length of the title and descriptions significantly. In this new beta, descriptions can be up to 80 characters while the headline space is doubled. Display URLs can also be further customized to show two directories instead of the usual single one. Himanshu Sharma […]
Bing Ads Testing High Contrast Bolding of Keywords in Search Results
Bing seems to be testing a new way to make sure that you notice the search query keywords when they appear on the search results page. Instead of the usual darker gray, Bing is testing bolded black for keywords instead. Here is how it appears in the search results: Here is how it normally displays, […]