Google has added a new ad related tag to the Google Search results, this time a “DEAL” tag that shows next to hotel listings in both the local 3-pack and in the Local Finder map results page. The new tags are in green, and on the pages where these deals appear, the regular “Ads” tag […]
Google Officially Changes to Green Ads Tag in Google Search Results
Searches have been periodically seeing the green “Ads” tag in the Google search results over the past couple of months, with an increase reported yesterday. Google sent a statement to The SEM Post confirming that Google is changing the color of the ads tag to green globally. We regularly test ways to improve the look […]
Why Google Removed the Right Sidebar AdWords Ads
When Google removed the right sidebar AdWords ads earlier this year, and added 4 AdWords ads at the top of the search results, they did not say much about why they made this decision, other than it was a test initially. But at the Google Performance Summit for AdWords, and in a new blog post […]
Google AdWords Multiple Ad Formats in Google Maps, Including Pins
Google is showing off multiple new advertising opportunities for local businesses to advertise on Google Maps. Everything from promoted pins on the map to in-store promotions on the brand’s local result in Maps. These new changes also reflect the recent reclassification of map ads into Google’s core search rather than search partners. Google added the […]
New Google AdWords Text Ad Sizes: 2 Headlines Plus Longer Description
AdWords text ads will be getting a huge makeover this year with the change to two headlines plus a longer description… and the change is to make them more mobile-friendly, yet another change Google has made in their “mobile first” vision. They are “Expanded Text Ads” and are currently in beta but will be rolling […]
Google Does Trillions of Searches Per Year; Over 50% Mobile Searches
Google has announced some new search numbers, and the new numbers are a pretty big jump. Google now does trillions of searches per year. Every year, there are trillions of searches on Google.com and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more […]
Google App Install Ads: 2 Billion App Downloads; Announces iOS, YouTube & Gmail
At Google I/O, Google released some interesting stats regarding app installs the platform has been driving. First, they revealed that Google’s app install ads have delivered 2 billion app downloads, which makes it just as competitive as Facebook’s app install ads. This is a significant jump for Google’s last shared stat of hundreds of millions […]
Google Launches Firebase, Free Analytics for App Developers
At Google I/O today, Google has announce the launch of Firebase Analytics, an analytics platform designed for app developers. Google’s Firebase offers support for both Android and iOS, meaning that app developers won’t have to check stats and analytics across two different programs for different platforms of an app. It is also free for all […]
Google Adds Shopping Ads to Image Search Results
Google has officially added Product Listing Ads to image search results. They are now available to all advertisers as part of the Google Search Network. We spotted Google testing PLAs in the image search results back in January. The new PLAs in image ads look the same, except for a difference in the URL color […]
New Google AdWords Carousel Within Ad in Search Results
This is a very interesting mobile test, and one I know advertisers will be eager to test out. This regular mobile AdWords unit seems to be more like a product carousel, but with rentals instead of regular products. And it looks absolutely amazing. There were a total of four listings. Here is the view when […]