Google has added a new feature to their local services as, the special local ads that appear for searchers that are looking for a specific business type in their local area, to give estimates for specific jobs in their area. Tom Waddington shared a screenshot on Twitter. This is a great feature for searchers because […]
Google Testing New Visual Product Recommendations in Image Search
Google is testing a new visual product search in image search results, adding a new similar items carousel based on the products that were seen in the images for the image search. In this test, instead of automatically loading more images, as usually happens when you scroll down, it instead adds a button to view […]
Bing Ads Adds Security Badge Annotations to Search Results
Bing Ads is now live with a new Security Badge Annotations that shows a site is secured when it shows up in the search results. Here is what it looks like. It adds a “Site secured by Norton” to the listing following the URL. It is worth noting that the displayed URL does not show […]
Using Redirects Can Impact Google AdWords Quality Score
If you have recently undergone a URL structure change, or recently changed to HTTPS, make sure that you are also fixing the destination URLs in your Google AdWords ads. It came up in a tweet specifically about HTTPS, with Jon Diorio of AdWords advising advertisers to ensure if they have switched to HTTPS, that they […]
Bing Testing Feature to Open Search Results in New Tab
Bing is running a limited test right now in their search results that allows searchers to open individual search results in a new tab automatically. Here is what it looks like: As you can see, when you mouseover an individual result, it shows a new tab icon, with a “Click here to open in […]
Bing Testing Ads Tag With Border in Search Results Again
One complaint some searchers have with the Bing search results is that their Ads tag on sponsored results isn’t very noticeable, and some people click ads without realizing they are actually ads. While this might be great from a Bing Ads perspective, it is good, but some searchers do not like it. Bing is testing […]
Google Adds GrubHub & DoorDash Ads to Local Knowledge Panel
New ads appearing on Google local knowledge panels are driving orders away from the restaurant direct and instead are directing traffic through extremely prominent ads on the knowledge panel for each business to third party services for food deliveries which require these restaurants to pay a commission for any of the orders placed through the […]
Google Testing Large Product Knowledge Panel With Paid & Organic Features
Google is testing a new large product based knowledge panel in their search results. This new style is a cross between a product knowledge panel and a Product Listing Ad, something they first began testing several years ago, with a combination of both paid and organic search features included. Dr. Pete Meyers from Moz spotted […]
Google Adds New Hotel Carousel Features to Search Results
Google is testing a new carousel style feature to local packs for resorts and hotels. In addition to the usual information, it has added an additional carousel before the listings. Dr. Pete Meyers spotted the test. Here is what it looks like: As you can see in the screenshot, there are new buttons in a […]
Google Testing Images in Local Service Ads in Search Results
Google is testing a new feature in their local service ads. This test adds images to the local service ad listing in the search results. Tom Waddington shared the screenshot on Twitter. You can also see from the screenshot that there are 30 photos that potential customers can view. So it isn’t just merely a […]