At Google I/O, Google released some interesting stats regarding app installs the platform has been driving. First, they revealed that Google’s app install ads have delivered 2 billion app downloads, which makes it just as competitive as Facebook’s app install ads. This is a significant jump for Google’s last shared stat of hundreds of millions […]
Google Adds AMP Analytics Reporting to Search Console
Google has added new AMP reporting into Google Search Console. This is actual AMP reporting within Search Analytics, detailing information Google has regarding your AMP search traffic. Here is how it appears in Google Search Analytics. When filtered, it will show Google search traffic for your AMPlified pages. Right now, that is for AMPlified pages […]
Google Testing Mobile-Style Card Search Results on Desktop
Google has been making their desktop search results much more like mobile search results in recent years, and their latest test brings that to a whole new level. Google is testing the card style search results that many associate with the mobile search results. Here is how AdWords ads appear: And here is the regular […]
20% of Google’s Mobile Search Queries are Now Voice Queries
For many years, Google had been warning webmasters about the importance of going mobile friendly, as more and more search queries were done on mobile devices. Now, webmasters should be considering the role of voice queries. During the keynote for Google I/O, Sundar Pichai revealed that 20% of mobile search queries are actually voice queries. […]
Google Launches Firebase, Free Analytics for App Developers
At Google I/O today, Google has announce the launch of Firebase Analytics, an analytics platform designed for app developers. Google’s Firebase offers support for both Android and iOS, meaning that app developers won’t have to check stats and analytics across two different programs for different platforms of an app. It is also free for all […]
Google’s New Mobile Friendly Algo Boost Now Live in Mobile Search Results
The increase to Google’s mobile friendly algo ranking boost is now live in the search results. Pages that are mobile friendly will now receive an additional ranking boost in the mobile search results. This is the first time Google has increased the boost since the original one last year when the mobile friendly algo launched. […]
Google: Normal For AMP Traffic to Fluctuate
If you have been watching your analytics for traffic to AMPlified pages, you have probably seen some wild fluctuations in the amount of traffic received. Google commented in the Webmaster Help forums about why traffic can very so much. Tomo Taylor from Google responded that because the factors used to determine the stories that appear […]
Will We See AMP Analytics Reporting in Google Search Console?
In today’s Google webmaster office hours with John Mueller, I asked about whether we would see any AMP related reporting within Search Analytics of Search Console. Right now, traffic isn’t split between mobile and AMP, making it hard for webmasters to do any deeper dive analysis on their AMP traffic as well as for keywords […]
Sneaky Mobile Redirects & Manual Actions: Google Warns Webmasters Again
Are you doing something sneaky with your mobile visitors by sending them off to third party sites, either intentionally or accidentally through a site being hacked? Google is warning again about sneaky mobile redirects in a new post on Google+. Google is specifically targeting sites where the desktop version is working as intended, but for […]
AMP Reporting Updated in Google Search Console: More User Friendly
If you have struggled to sort out some of the AMP errors in Google Search Console, you are in luck. John Mueller has announced that Google has updated their AMP reporting to give clearer explanations of AMP errors and to sort them together. Today, we updated the categorization used there to better group similar issues, […]