On Monday evening and into Tuesday morning, people began noticing that local pack results were no longer being shown in the Google Search results. People in various countries were noticing the missing pack results, however this was affecting multiple browsers, users and countries. While many people feel that it was simply a bug in the […]
Google Testing New URL Structure in Mobile Search Results
Google is testing a brand new URL structure and style in their displayed URL in the mobile Google Search results. Gone are all the /…/ for truncated URLs. Instead, Google is serving up the category names as the URL structure goes deeper, with > between each. Why you should look at your site’s URL structure […]
Experienced Mobile Marketers Show Strong Interest in Ad Opportunities Involving Wearables, Connected Cars, and Connected TVs
According to a new study, 76% of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically. The study was commissioned by the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and conducted by Ovum. Based on […]
Google’s Mobile Ranking Signal in Development Over a Year
Google’s Maile Ohye’s was at SES Miami this week for her keynote presentation where she talked quite a bit about Google’s upcoming mobile ranking signal change where mobile friendly sites get a boost in mobile search results. The mobile ranking boost has been in the works for over a year, according to Ohye. This matches […]
Does Google Plan to Change Titles & Descriptions for Mobile Search Results? Google’s Response
When Google makes the switch on April 21st where being mobile friendly will provide a ranking boost for searches done on mobile devices, would Google be tailoring titles and descriptions specifically for mobile searchers? At SES Miami yesterday, Google’s Maile Ohye’s keynote presentation was primarily about the new mobile ranking signal coming next month. One […]
Google News Will Not Use New Mobile Ranking Signal… Yet
With Google’s new mobile ranking signal coming into effect on April 21st, many people questioned whether Google News rankings would be affected with this new ranking signal, or if it would continue serving up the best news source, regardless of whether it is mobile friendly or not. If you are in Google News but are […]
Google’s New Mobile Ranking Signal Will Take a Week to Roll Out
With Google’s new mobile ranking signal set to roll out in less than a month, there are plenty of questions surrounding just how long the roll out will be. SEOs are accustom to seeing updated algorithms roll out over several days – or even weeks – particularly large scale ones. But with the mobile ranking […]
Google’s Mobile Ranking Signal Does Not Affect Desktop Searches
There has been a lot of confusion – and some conspiracy theories – about whether the new mobile ranking signal would have any impact or bearing on desktop search results. Google has reiterated what they have said previously – Google’s upcoming mobile ranking signal, which comes into play on April 21st, will not have any […]
Non-Optimized Images are the Major Site Speed Issue Google Sees
In a recent Google English/Hindi webmaster central office hours, the topic of page speed came up, which is one of the components that Google uses when determining if the site is mobile friendly or not. And not only that, longer loading times often results in users clicking back to the search results to go with […]
Separate Mobile URLs? Submit a Separate Mobile Sitemap to Google
If you have a mobile site, it’s worth remembering that you can actually submits two site maps to Google, one for desktop and one for mobile. Many webmasters mistakenly believe that you can only submit one sitemap – or in the case of a super-sized one, split it into multiple parts – but you can […]