Google is stepping up their e-commerce offerings for advertisers with a new program that would see “Buy Now” buttons added to search results, with the entire transaction being hosted by Google, rather than the seller. According to a report in the Wall Street Journal, the buy buttons will launch within the next few weeks in […]
European Mobile Carriers Planning to Block Ads to Force Google to Pay Them
European mobile networks are declaring their own war on Google’s ad revenue by considering the use of the ad blocker Shine across their datacenters, which would block ads from being served to all their mobile customers. They do plan to allow ads to continue to be displayed in social networks, including both Facebook and Twitter, […]
Bing Launching Their Own Mobile Friendly Algorithm
Bing has announced that they are launching their own mobile friendly algorithm for Bing searches coming from mobile devices. Last month, Google began giving a boost to mobile friendly web pages in their own search results for searches done from a mobile device. So it’s not surprising that Bing is following the lead to include […]
Mobilegeddon “Inaccurate” to Describe Google’s Mobile Friendly Algo
At SMX Sydney, Gary Illyes addressed the topic of the mobile friendly algo, and more specifically, the term “Mobilegeddon” that has been commonly used as its unofficial name, and said,”The term mobilegeddon is inaccurate”. The term “Mobilegeddon” started because Google didn’t have an internal name for the mobile friendly algo other than, you guessed it, […]
Next Mobile Friendly Algo Update the Platypus Update?
Those at SMX Sydney were perhaps given a sneak peak of what the mobile friendly algo will be called when it gets its new signals. According to Google’s Gary Illyes, who may or may not have been joking, it sounds as though it will be called the Platypus update. BREAKING: Google's next iteration of the […]
Interstitials & Page Speed Next Likely Targets of Google’s Mobile Friendly Algo
Not surprisingly, it looks as though Google will be throwing some new signals into the mix of their mobile friendly algorithm in the future. The initial mobile friendly algorithm was simply a “yes, this page is mobile friendly” or “no, this page is not mobile friendly”, and if it was “yes”, they got the boost […]
Indexing Not Complete for Google’s Mobile Friendly Algo Boost
We already knew that Google’s new mobile friendly algo had completely rolled out, but it turns out that according to Gary Illyes, Google is still reindexing all the new mobile friendly pages to give them the mobile friendly boost in the mobile search results. This isn’t actually that surprising, because as John Mueller has often […]
Mobile Advertising in China, Hong Kong, Taiwan and Japan
Marketing is a different animal in Asia, and you cannot assume the trend you see in US is also the norm in Asia. Mobile web and Mobile commerce have been widely adopted in Asian market a long before they became popular in US. According to the Taiwan mobile advertising market report published by Vpon Japan, […]
5 Plugins to Make WordPress Mobile Friendly Without a Mobile Theme
Being mobile friendly became more important last month after Google began giving webpages a boost in the search results for sites that were mobile friendly when someone is searching from a mobile device. If you haven’t quite undertaken a redesign for an older WordPress theme, but are looking for a “stop-gap” solution to make your […]
Google’s Gary Illyes Confirms Mobile Friendly Algo Finished Rolling Out
Google’s Gary Illyes has confirmed that the Mobile Friendly Algo has finished rolling out to all users. Barry Schwartz asked Gary Illyes on the status of the algo. @rustybrick Also, there were a load of sites that became MF recently, so the actual number of sites affected decreased considerably — Gary Illyes (@methode) May 1, […]