Facebook has announced that Instant Articles will be available to all publishers next month, on April 12, 2016. And to increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly. Instant Articles is similar to AMP in that it creates an […]
Google Adds Featured Snippets in Multiple Languages
Featured snippets have been a staple in the English search results for quite some time. But now they seem to have been rolled out across additional languages as well. Dr. Pete Meyerswas the first to notice them rolling out on non-English languages, and many others followed up with screenshots for various languages. Gary Illyes from […]
Google App Indexing Ranking Boost Won’t Counteract Algo Penalty Issue
If you have a website suffering from any kind of negative ranking signal in the search results, such as something like Panda or Penguin, a manual action or just a regular algorithmic downranking, app indexing isn’t a “get out of jail free card” for those sites hoping to get their app indexed pages ranking when […]
AMP Pages Do Use Site’s Crawl Budget
If you think a lot about Googlebot crawl budget, when you implemented AMP pages, the use of AMP pages has probably crossed your mind. After all, many think of AMP as a Google initiative and it is Googlebot that crawls it for Google. But what about looking at the use of Googlebot from the site […]
A/B Testing Support on the AMP Roadmap
AMP is one of the projects that Google has been pushing fairly hard recently. But there are some limitations to AMP. Despite its extremely load speed capabilities, there are still some thing that webmasters can’t do well while utilizing AMP. And one of those things is A/B testing. At SMX West on Tuesday, Dave Besbris, […]
Google Working on Conversational Shopping in Search
With the rise in mobile search queries, conversational search has become a huge part of how users are searching Google, particularly with the way voice search queries tend to be formatted when compared to desktop or type-in queries. During yesterday’s keynote as SMX West, Behshad Behzadi, Director of Search from Google in Zurich revealed that […]
Websites Can Serve AMP Pages on Subdomain or Different Domain
If you are implementing AMP on your news or blog pages, you have probably implemented it with a www.example.com/directory/amp/ method, where all AMP pages are within a subdirectory. The official WordPress AMP plugin uses this method, so it is fairly common. But what isn’t common is that websites can choose to serve their AMP pages […]
AMP Content Will Appear in Other Parts of Google Search
At SMX West yesterday, Dave Besbris, Vice President of Engineering, Google talked about the latest news related to Google’s Accelerated Mobile Pages. AMP has been pushed by Google over the past few months as an alternative way to serve mobile users by serving extremely fast webpages without a lot of added resources. AMP officially launched […]
Will AdWords Use AMP in the Future for Mobile Ads? Possibly
During today’s AMP session at SMX West, David Besbris talked about Google’s implementation of AMP and how they have integrated it within the search results. But one of the questions asked was about whether Google AdWords could start using AMP for AdWords ads. AdWords serving AMP landing pages… it is a pretty interesting thought. AdWords […]
Google Changes AMP Icon to Gray in Search Results
Google AMP has barely launched and Google is already tweaking how those articles are appearing in the Google search results. When Google was in testing and when it launched, all AMP articles had a green lightning bolt icon on them. But Google has now changed the color to a much less noticeable gray. Here is […]