Google began showing local inventory ads earlier this month and it has already gone through a redesign. The new version focuses on the fact these are local specific ads, and not just regular product listing ads, and it also highlights products from multiple businesses rather than just a single one. Here is what the new […]
Google Becoming More Aggressive With “People Also Search” in Local Results
Site owners have become used to Google suggesting other businesses when viewing the local results for a business, but Google usually relegates that to the very bottom of the listing, after all the other details for the business such as reviews, ratings and other business info. But looks like they are testing a more aggressive […]
Google Adds “Help Improve Accuracy” Box to Some Local Listings
Google has added a new feature to some local panels, requesting user feedback to help keep Google’s listings up to date. It shows up for some searchers on the main page of the Google search results. Here is what the box looks like, added to the bottom of the local panel: When you click through, […]
Google Testing Price Trends for Local Hotel Listings
Google is testing a new feature that shows up in the local panel for a hotel listing. Below the sponsored hotel rates, it now also shows an additional price trends section. Here is what it looks like: You can see that it is in a carousel style, and you can select individual dates for more […]
Google Local 4-Packs Showing 1 Ad & 3 Organic Local Listings
We have seen local 4-packs from Google where Google will show 4 paid local listings in a local 4-pack. But it seems Google is now testing a single map pack with a combination of both paid and organic listings. Sergey Alakov spotted this in action this morning, with one paid local listing followed by three […]
Google AdWords Testing Local Inventory Ads in Local Pack
Google appears to be testing a hybrid of a local pack listing with shopping ads, where it is highlighting products available locally, but within a local pack style, including map. Mike Blumenthal shared a screenshot showing it in action: It shows a thumbnail of the product, along with details such as price and ratings, but […]
Bing Places Testing New Local Listing Redesign; Adds Popular Times
Bing Local is testing a major new look for their local listings in the Bing search results, and the redesign is making it appear much closer to how Google displays their own local listings within the knowledge panel in the search results. The box for a local listing in the main column of the search […]
Bing Adds Hotel Amenities to Hotel Knowledge Panels
Bing has followed Google’s lead and is now showing hotel amenities in the local knowledge panels, detailing the common amenities that many hotels have. Here is how it looks: And here it is expanded. And another one, this one includes an additional line to show that it is a casino with an icon. Google launched […]
Google Adds Wheelchair Accessibility to Local Listings
Google has now added information to highlight when a local business is wheelchair accessible. The information will now show up when someone clicks through to a local result, when the local knowledge panel is displayed. They are also soliciting information or confirmation that a business is wheelchair accessible, along with other information related to the […]
Google Adds More Filtering Options to Local Business 3-Pack
Google has added new filters to the local 3-pack on both desktop and mobile for all users. This allows searchers to filter listings with their own preferences. The two standard filters are “ratings” and “hours” that show up above the first listing in the local 3-pack. It also shows up for mobile users as well, […]