On Monday evening and into Tuesday morning, people began noticing that local pack results were no longer being shown in the Google Search results. People in various countries were noticing the missing pack results, however this was affecting multiple browsers, users and countries. While many people feel that it was simply a bug in the […]
Facebook’s New Local Events Alerts
Local marketing on Facebook got a lot more interesting – and probably more expensive – as Facebook expands into local events promotions. Facebook added a new section to Facebook pages called “Subscribed Events”. This allows users to subscribe to a Facebook Page’s Events, and those users will be alerted that an event is happening close […]
Google Testing New Local Pack With Logos
Google is testing a brand-new layout for local listings in their regular Google search results, this time with the company’s logo displaying on the left-hand side where you would normally see a map icon with location details. It also appears for businesses that do not have a logo to display, it will show a thumbnail […]
Google My Business Allows Business Owners to Update Images in Listing
If you haven’t liked the lack of control that Google gives business owners when it comes to the photos being displayed in their Google My Business listing on both the web and in Android and iOS apps, you are in for some good news. Google is finally allowing business owners the opportunity to update their […]
Live Chat Functionality Added for Google My Business Listings
Google has introduced a new chat feature through Google Hangouts for businesses listed through Google My business that allows potential customers and businesses to chat with each other online. Chat functionality has been popular on many websites, particularly the types of businesses that have the need for support. Rather than having a customer submitted ticket, […]
Yelp is Taking on the Reputation Management Industry by Filing Lawsuit
When talking about reputation management, there’s two different types of reputation management that they offer. Personal reputation management is one type, that focuses on improving the search results for personal names. The second type is reputation management for businesses, which most often is businesses who want to see glowing reviews while the negative ones are […]
Number of Yelp Visitors Drops; Yelp Plans to Increase Marketing Spend and Salesforce
Yelp might be losing a bit of their power in the online review space with news that users accessing the popular review site have dropped once again. The number of unique desktop visitors is at the lowest it has been since Q2 2013. Yelp saw 77.6M uniques in Q4 2014 compared with 80.5M in Q3. […]
Going Local? Quick Tips on Local & Mobile Optimization
Local and mobile optimization. While two different things, they go together like SEO and link building. They are no longer separate tactics or strategies within the realm of web marketing. They are thoroughly integrated into any true web marketing campaign. This means that we can no longer “take a look” at local/mobile optimization “later.” They […]
Google Chrome Redirecting Some UK Users to Google.com Instead of Google.co.uk
Some users in the UK are being switch to Google.com instead of using the default Google.co.uk when searching in Google Chrome. It’s unclear why it is just Google Chrome users that are being affected. The redirects are happening even when Google.co.uk is set as the default search engine, and when users are either logged in […]
Google Local Pigeon Update Expands Internationally
The Google local algorithm known as Pigeon has been expanded from strictly the US to most international English language locations. The Pigeon update originally rolled out within the US at the end of July, with the expectations that it would be rolling out internationally. However that rollout is taken almost 5 months to happen. A […]