Broken links can leave a bad impression on your site’s visitors. Everyone hates when they find exactly what they are looking for, yet when they click through, they discover a 404. While many people are still using Xenu, the old school link checker solution, there are several other options for running broken link reports that […]
Need Creative Commons Attribution Link on Your Site? Google’s Recommendations for Linking
While most webmasters are playing it safe these days when it comes to linking to random websites in exchange for using banners, buttons and widgets, Creative Commons licensing is a slightly different animal… but one that many are looking at without the suspicion they should be. During the last Google Webmaster Office Hours, the question […]
When is the Best Time to Use the Disavow Links Tool for Google Penguin Link Issues?
The Disavow Links tool is one of the most crucial tools for those with unnatural linking penalties. But do you know all the nuances of when and how you should be using the Disavow tool? On the question of when best to use the Disavow Links tool, it totally depends on which scenario we are […]
Rethinking Outbound Linking
For search engines, links have at least two functions. Links are a signal of relevance and links are a signal of authority (which includes a lack of authority, too!). Outlinks (links that point to a page on another site) can indicate what a web page is about. If a web page links to sites about […]
TrustRank Teardown – Is Trust a Useful Metric?
Trust is a popular metric for determining the authority level of a website or page. The concept of trust is based on a research paper by Yahoo and Stanford University researchers. TrustRank is based on the idea that good sites tend to link to other good sites. TrustRank begins with a seed set of high […]
Large Disavow File? Google Can Take 3-9 Months To Process Completely
When disavowing links, many webmasters go and disavow every link they have that could possibly be considered an invalid link in the eyes of Google. For sites that have been the target of massive negative SEO campaigns or the victim of over-zealous link builders, lists can get pretty huge. But now it seems that you […]
Google’s Recommendations for Gaining Links That Could Seem Suspicious
Sometimes there is an opportunity to get a great link from the traffic and exposure perspective, but you know that in the eyes of Google it could be seen as spammy. Or you want to have a link but for whatever reason, the link cannot be made a no-follow link. While some webmasters have been […]
What If You Didn’t Recover From A Penguin Attack
For over a year we all waited. Impatiently mind you … but we waited nonetheless. Knowing that with a Penguin-based penalty (or devaluation if you prefer) victims had no hope of relief until the next regardless of their actions, it was a very very long wait. And then the Penguin refresh began and the results […]
Teliad Confirms Google Penalty, States They Aren’t a Link Network
Google took action against two major link networks earlier this week, one in German and a larger one that covered multiple European countries. They were identified by users as rankseller.de and teliad.de, two fairly well known European link network companies that saw their own sites removed from Google along with many of their users. Google […]
Google Takes Action Against European & German Link Networks
Google has once again stepped up their attack on international link spam by announcing they have taken action against two link networks, one European and one German. One of the networks was centralized in Germany, however the one that Google is describing as a European network is referred to such because of the geographical coverage […]