Instagram recently announced that its community has grown to more than 600 million Instagrammers. And the last 100 million joined in just the past six months. To get an idea of what this means for readers of The SEM Post, I interviewed Luis Sanz, the Co-Founder and COO of Olapic. Olapic is one of the […]
Octoly Shifts Paradigm of Influencer Marketing with 1-Click Schmoozing
On Thursday, Oct. 20, I’m speaking about “Schmooze Optimization” at the third annual VidSummit in Los Angeles. If you’ve never heard of the concept of optimized schmoozing, it’s something that I talked about four years ago at SES San Francisco 2012. It is “the process of making casual conversation with influential individuals who can help […]
Pixability Announces Video Advertising Solution for YouTube, Facebook, Instagram, and Twitter
Yesterday, Pixability announced Pixability v4, one of the industry’s most advanced video ad buying solutions. Consumers overwhelmingly turn to walled gardens like YouTube, Facebook, Instagram, and Twitter to watch video. However, advertisers remain ill-equipped to activate advertising’s power within these walled gardens. Although combining these online video platforms provides advertisers with the reach of television […]
8 Useful FREE Instagram Management Tools
Instagram is a mysterious tool for many. While it has captured the dedication of newer generations, and whole careers have been launched on its back, the photo apps’ use as a branding tool can be hit or miss. For one thing, it is pretty much a mobile tool. You can view images on desktops, sure, […]
Instagram Now Auto-Looping Video Ads; No Option to Disable Autoplay
Instagram is once again changing their settings to cater to their advertisers. They recently made the change where ads would autoplay automatically within the user stream. But now they are making those video ads loop endlessly automatically. With the average video add running 15 seconds long on Instagram, this is quite a bit lengthier than […]
Instagram Purges Millions of Spam Accounts, Creates Significant Drop in Follower Counts
If you have suddenly discovered a huge drop of in Instagram followers, it is nothing you did. Instagram finally got around to purging all the spambot accounts that it has previously disabled. It is unclear why Instagram hasn’t been purging these accounts all along or removing them from follower accounts as they disabled each account. […]
Instagram Finally Allows Editing of Photo Captions
Ever uploaded something to Instagram, seen lots of shares and comments, then notice that glaring typo you made in the caption? Instagram has finally made the change to allow captions to be edited. An editing feature is something that Instagram users have requested for years, but Instagram had been oddly resistant to it. But as […]
Instagram to Launch Sponsored Posts in the UK
Instagram is looking to take their sponsored posts to the UK, according to an Instagram sponsored post spotted by Charlotte Williams. 'Sponsored Posts' coming soon to #Instagram in the UK.. pic.twitter.com/j1MZdSkITM — Charlotte Williams (@WilliamsCE) September 16, 2014 Instagram has been focusing on revenue generation recently, as seen with the recent analytics tools for advertisers. […]
Instagram Adds New Advertising Analytics Tools
Now that Instagram is pushing more advertising into their service, they have added some new analytics tools for advertisers so they can get more details into how their ads are performing. The new analytic tools are not available to new advertisers at this time, only previous and current advertisers, however Instagram plans to make it […]
Those Facebook Ads You See Could Be Instagram Related
Marketers have been wondering how Instagram and Facebook would begin to merge on the advertising side of things, particularly when it comes to relationships between the two from an ad tracking perspective. And it looks like we have hit the point where ads can be targeted to users on Facebook because of an image they […]