At Big Digital Adelaide, I had a fireside chat with Gary Illyes from Google, and RankBrain was one of the hot topics of the afternoon.  While we have seen many articles published on “RankBrain optimization” and “RankBrain SEO”, many are simply based on speculation and assumptions.  After all, RankBrain is the newest algo buzzword so […]

When Google announced RankBrain, many people were surprised to learn it was the third most important ranking signal.  But what does that influence really mean? During a fireside chat at Big Digital Adelaide with Gary Illyes from Google, we discussed RankBrain and the many misconceptions around it.  But he said one thing that was quite […]

RankBrain is one of Google’s most misunderstood search algorithms and as a result, there has been a vast amount of rumor and speculation about what RankBrain can and cannot do.  One of the repeated rumors about RankBrain is that social shares and/or social ads can impact how RankBrain ranks a site, and the more social “impact” […]

The effects of machine learning on rankings and SEO For a long time search engines relied on static ranking factors. Those webmasters and SEOs who knew what to pay attention for were able to reach the best positions on Google’s SERPs. This has changed recently and will be changing in the future: The increasing usage […]

In today’s hangout, someone asked an inevitable Google RankBrain question, this time about whether Google’s RankBrain impacts other parts of the organic search, such as news and image results. Is Rankbrain’s query processing used by organic results only, or are any parts shared with other widgets, e.g. images, Shopping/PLAs, etc? While John’s answer isn’t exact […]

Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name. So, let’s […]

Hot on the heels of Google finally revealing the top 2 ranking factors, Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information… Google RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed. Now, part of this […]

Ever since RankBrain first launched, there has been a lot of confusion over how exactly it impacts SEOs and site owners.  While we know it has a greater impact on search queries that Google has never seen before, Gary Illyes from Google has cleared up some of the more popular misconceptions about RankBrain and how […]

If you are concerned at all about your site’s crawl budget, you will be happy to learn that RankBrain does not have any impact on crawl budget. John Mueller was asked about whether or not RankBrain could impact a site’s crawl budget. @AntBogarin No, that currently doesn't affect crawling. — John Mueller (@JohnMu) March 16, […]

Google’s new artificial intelligence algo, RankBrain is definitely interesting (all the details about RankBrain can be found here).  We have reached out to 9 industry experts to get their reactions about RankBrain and what it means.  Here is what they had to say. Glenn Gabe, G-Squared Interactive There’s been a lot of talk in the […]