Google confirmed on Tuesday that the recent changes in the search results that webmasters have noticed since late last week are not Penguin related. So then the next assumption many made was that it must be Panda. While Google had previously confirmed the changes were Core related, many wondered if that meant it had to […]
Google Panda is Now Part of the Core Ranking Algo
One of the most noteworthy things I covered in yesterday’s massive Understanding Google Panda: Definitive Algo Guide for SEOs was the fact that Panda is now part of Google’s core ranking algo. In other words, it is what many of us call “baked in” the Google core algo, not a spam filter applied after the […]
No, It’s Not Google Penguin But a Core Search Algo Update
No, all those huge search result fluctuations we have seen since late last week are NOT Penguin, despite wild speculation that it was. Instead, the changes we are seeing are a result of a regular core algorithm update. Zineb Ait Bahajji was the first Googler to confirm (in French) that it wasn’t Penguin. @RaphSEO @seof1 […]
Understanding Google Panda: Definitive Algo Guide for SEOs
Note: We have many brand new quotes about Panda from Google attributed to a “Google Spokesperson.” These are all quotes given directly to the author and The SEM Post by Google. All other Google quotes are cited to their sources. Google Panda is one of Google’s ranking filters that seeks to downrank pages that are […]
Yahoo Showing Google AdWords Sidebar Ads With Extensions
Yahoo is testing Google ads in their search results with a unique twist. The Google AdWords ads showing in the sidebar are displaying extensions including sitelinks and reviews. Here are some examples of the Google AdWords ads showing on Yahoo. And here is an example with ratings in the sidebar. It was also a test […]
Google Makes Major Changes to In-Depth Article Results
Google has made some changes to in-depth articles in the search results which make them appear more like regular organic search results. Dr. Pete Meyers was the first to notice the change, since it affected Mozcast data for both the regular weather report and the in-depth results, but with the corrected results have some changes. […]
Google Changes to Longer Snippets for Some Search Results
Google has changed over some of their search results to show snippets that are longer than the standard two lines in length. Instead, some search results are appearing with 3 or 4 lines – or longer in the case of results with structured data. The one thing in common we are spotting with all the […]
Google Penguin Won’t Have Slow Roll Out, Will Be Real Time
The upcoming Google Penguin update will not have a slow roll out, according to Gary Illyes from Google. And he confirmed again that it will be the real time version of Penguin that is released. @DonnieStrompf nope, this will be the real-time version. — Gary Illyes (@methode) January 7, 2016 There had been some concern […]
Google Testing Teal Colored Stars in AdWords, Local & Reviews
Google is testing a brand new color of stars in their search results – this time teal. They are using this color to replace the usual orange colored stars on the entire page, including for AdWords, local knowledge panels, local 3-packs and all reviews and ratings. These are a true teal / turquoise color. We […]
Google Updates App-Indexing Crawl Errors in Search Console
We learned in December that Google was updating their app-indexing crawl errors within Search Console, along with the app indexing docs. Google has now announced exactly what the changes are. While two of the Android app indexing crawl errors shown Google Search Console remain the same (Package not found and URI unsupported) there is a […]