Google seems to be stepping up their app indexing game. They are now app indexing content that is less than an hour old and is giving searchers the option of either opening it in the app, or continuing to the regular website instead. Here is one showing a news example from 35 minutes before. You […]
Google Testing New Separators in AdWords Sitelinks
Google is testing a new display format for separating AdWords sitelinks in the search results. Instead of the usual “-“, they have replaced it with a dot instead. Serptests spotted the test, and although it is a pretty minor one, it does make the sitelinks pop out as individual links a bit more. Here is […]
Personalization & Universal Search Can Skew Search Analytics in Google Search Console
If you have looked in your Search Analytics in Google’s Search Console and see a really high position for a keyword or keyword phrase that doesn’t match up with actual traffic, there are two reasons why – either personalization or universal search results are skewing those positioning numbers. The question was brought up in the […]
Google Adds New Live Tag to Non-Video Content Threads
Google added the “Live” tag in front of video links in the Google search results last year, and it appears they are now doing the same for community driven sites that feature very active threads. On Friday, members of the band Viola Beach died in a car crash, there were many news pieces being published […]
What Will Change for SEOs With Real Time Penguin
Many SEOs have been curious about just what will change when it comes to Penguin. In yesterday’s Hangout with Eric Enge and Mark Traphagen, Illyes was asked about Penguin and what would be different about Penguin from an SEO perspective. He did disclaimer his comments that they haven’t talked about how to communicate the changes […]
Why You Need to Be Careful When Hiring an SEO, According to Google
In yesterday’s Hangout with Eric Enge and Mark Traphagen, Gary Illyes from Google commented that when he looked at Penguin affected sites, he saw that they were actually the result of bad SEOs. He then talked about how site owners don’t need to hire an SEO but that if they do, they need to be […]
Google Has No Plans for a “SEO Certified Professional Program”
Many people have wanted to see some kind of certified SEO program on the search side of things, similar to the AdWords certification that requires AdWords experts to pass an exam on the pay per click platform. During yesterday’s Hangout with Eric Enge and Mark Traphagen, he was asked if we would ever see a […]
Number of Voice Searches in Google Doubled in Last Year
If you still don’t think voice search is a big deal, here is an interesting stat from Gary Illyes… voice searches have doubled in the past year. In his hangout yesterday with Eric Enge and Mark Traphagen, he was talking about the importance of voice search. While he commented there will be a talk that […]
Google Removes the Link: Operator from Support Pages
It seems as though the very broken link: operator in the Google search results is now missing in action. Doing link: queries now do not return any results. And Google has also removed it from their support page which lists all of Google’s search operators. Here is the Google support page from January 16th which […]
In PPC, What Was True Then May Not Be True Now
In all the different areas of performance marketing, such as SEM, RTB and Remarketing, things change so quickly that writing off a strategy or tool for good – or, indeed, singing the praises of a tool or strategy – will eventually be based on dated information. Take an example like the GDN (Google Display Network […]