It seems that it isn’t just users who are annoyed at the prevalence of fake news in search results and social media these days.  Google has made some new and very specific changes to their Quality Rater Guidelines to target fake news, as well as other types of sites including hate sites, “monstrously inaccurate” information […]

There is yet another reason why site owners should take care about internal duplicate content on their site – according to John Mueller, near duplicate content can result in Google using the snippet for a similar page in the search results, rather than the snippet for the actual page being served in the search results. […]

For those who optimize their internal linking structure, pages with more links pointing to it tend to be the most important pages on the site.  But what about other less important pages that also tend to have a lot of links to them, specifically pages such as about us, contact us and TOS pages.  For […]

Many SEOs have a fairly good idea of the top ranking signals in the Google search results.  Google has confirmed that content and links are two of the most important ranking signals, RankBrain is among the top ranking signals, although it is debated whether it is number three or not. But the weight of Google’s […]

If you ever wondered if Google looks down upon websites that use questionable font choices, such as if a website decides to use Comic Sans, the question came up in the latest Google Webmaster Office Hours.  More specifically, whether Google takes font choices into account when judging quality, such as whether hand written dont type […]

Can a new page rank well for a competitive keyword in Google?  The question came up about whether new pages could rank for competitive keywords or not in Google or if Google does something that makes it difficult for these newer pages to rank well for more competitive keywords. John Mueller from Google discussed this, […]

Podcast optimization for ranking in the Google search results isn’t a topic that comes up very often.  And John Mueller gave some excellent advice on SEOing for podcasts. The question came up about whether or not it was a good idea to simply have podcasts all listed on a single page, specifically within an iframe.  […]

For some sites Google will show an added feature in the search results – a sitelinks search box, so that searchers can do a secondary search just for results on your own site.  But not all sites show the search box, which appears to be linked to both site quality and searcher intent – if […]