Since adding additional functionality to call extensions earlier this year, one of the most griped about items by the SEM community has been the lack of bulk support for call extensions. Adwords Editor does not support call extensions at all as of the most recent 10.5 update. Previously, there were also not UI tools to […]
Google Video Snippets Visibility Continues to Drop in Search Results
When SEER Interactive noticed that the visibility of Google video snippets in the search results were significantly reduced, I did a story looking at the drop in visibility, but noticed that the visibility jumped up by 4% on that day. So people wondered if it just a temporary flux that would sort itself out, or […]
Life Insurance Company Advertises on “Malaysian Airlines” on AdWords
We have often heard about pay per click advertisements being displayed at inopportune times or on inopportune news stories, but it is mostly the case of PPC managers who don’t react quickly enough when a bad news story hits their market area – such as cruise ships advertising on Costa Concordia news stories or Porsche […]
Google Reduces Video Snippets Visibility in Search Results
If you are an SEO who makes extensive use of video rich snippets in the search results, Google has made a change that dramatically affects the number of video thumbnails (snippets) that appear in the Google search results. The changes also hints that there might be an algorithm change that goes beyond video snippets in […]
More Large Embedded Videos in Google Search Results
Google is now showing large embedded YouTube videos at the top of the search results for more videos other than the music videos that have previously been shown. Google began showing large music videos embedded right at the top of the search results when users were searching for specific songs that people were likely to […]
How Google Views Advertising in Quality Rating Guidelines
One thing that is very apparent in the new version of the Google Quality Rater’s Guidelines is the role of advertising on webpages and how it affects overall webpage and website quality and the resulting quality scores. Do Multiple Ads Always Equal Low Quality? First, despite a lot of guidelines governing Google’s views on webpage’s […]
Google Analytics App Available for iOS on iTunes Store
Google has quietly released a new Google Analytics app for iOS. This has been a long requested app for iOS users who want the convenience of an app when viewing their Google Analytics data with their iPhone or iPad, and to have a version that is more intuitive with a touch-screen that the mobile-friendly version […]
New Robots.txt Checker & Editor in Google Webmaster Tools
Even seasoned SEOs can sometimes stop and wonder “Did I do that robots.txt right?”, especially when dealing with more complicated robots.txt files that might disallow certain directories or certain bots. There are a few robots.txt checkers out there,but sometimes even the responses can be confusing for new webmasters. Fortunately Google has just released a new […]
Google+ Now Allows Nicknames Instead of Real Names
One of the major concerns people have had with Google+ is that users could not use a nickname or a fake name as their name on the social media platform. Instead, Google+ had a strict policy that only real names were allowed. Google+ has now made the change that opens up the platform to names […]
Google Adds Warning in Mobile Search Results for Flash Sites
Does your webpage use Flash? If so, Google will now show a warning to all mobile users, warning them that the site “may not work on your device” with the option to “try anyway”. Even more significant is the fact this warning will replace the entire description for the search result, meaning if your site […]