Back in March, Google re-launched the Webmaster Academy for English webmasters, which was essentially a roadmap – albiet a fairly basic one – of what webmasters should be doing to rank well in Google. It must have proven to be a hit, as they have updated it to include the academy in 22 languages. They don’t […]
Google Confirms Penguin Refresh Needed to Recover
It has long been debated whether a Penguin update is needed in order to recover from a true Penguin algo hit, or whether it is possible that you can recover despite the fact we haven’t seen a Penguin refresh for almost a year. General consensus is that an update is needed, but there are those […]
Google Reconsideration Tips: Submit Helpful Documentation
It is day # 5 – and the final day – in the Google Webmaster Help Reconsideration Request series of tips. It has long been known that webmasters should include additional information with reconsideration requests, whether it is to show you have taken steps to get links removed or perhaps actual evidence of a negative […]
Google Introduces New Search Box Within Sitelinks in Search Results
Google has introduced a new sitelink feature where it will show a site search box above the sitelinks for a website in the search results. The new change, in addition to the search box getting a prominent spot just under the site description, also takes advantage of auto-complete when people type something into the search […]
Google Officially Removes YouTube Keyword Tool
If you have been a fan of the YouTube keyword tool, a tool that many marketers found useful beyond YouTube as well, Google has officially removed the tool in its current form. Google recently began alerting users that they would be disabling the tool on September 1st with an alert at the page stating: The […]
Google Reconsideration Tips: Identify Hacked Content
It is day # 4 in the Google Webmaster Help Reconsideration Request series of tips this week. Sometimes a page may look clean to you but hackers often inject content that only search engines can easily see. ‘Fetch as Googlebot’ shows how your page looks to Googlebot (our website crawler) so use it to identify […]
Google Reconsideration Tips: Remove Inorganic Backlinks
Another day and another Google Webmaster Help Reconsideration Request Tip in their series of tips this week. Day # 3 brings us “remove inorganic backlinks”. Day 3 of #GoogleRecon — For a reconsideration request to be successful, a significant percentage of inorganic links should be removed from the website. If you can get a backlink […]
AdWords Callout Extensions Rolling Out to All Accounts
Callout extensions are coming out of beta and rolling into all accounts starting this week. This new extension type displays as 3 or 4 extra text snippets typically shown below the ad description body separated by “…”s. Google’s direction on callout extensions is that they are meant to “callout” the unique selling propositions of a brand […]
Google Reconsideration Tips: Understanding the Manual Action
Google is running daily tips this week to help webmasters dealing with having to file a reconsideration request. The first day of Google’s Webmaster Tips on reconsideration requests is short but sweet, dealing with helping webmasters figure out which manual action is taken and the resources Google offers to help. We provide many resources to […]
Google Webmaster Help Announces Series of Reconsideration Request Tips
Google has announced they are doing a series of tips to help webmasters who have violated the Google Webmaster Guidelines and are navigating the world of reconsideration requests to get their sites back into Google. This week, we’re focusing on the reconsideration request process in a series called #GoogleRecon. Websites go through this process after […]