Google is collecting feedback from webmasters about what they want to see from both Google Search and Webmaster Tools. They have set up a Google Moderation Page so you can both submit your own questions and vote on ones already asked. There are multiple suggestions that have already been voted up. Many webmasters have great […]
4 Steps to Optimize the Hidden Keywords That Are Killing Your PPC Budget
One of the most common and powerful optimizations in PPC is that of keyword bid management. Whether you perform these optimizations manually or through an automated rule or platform, the continued adjustment to keyword bids is one of the building blocks of your account. In conducting these changes, you are likely pausing off keywords as […]
Want a Google Knowledge Graph Source Link? Try a Facebook Post
If you have been trying to be the source of a Google Knowledge Graph, you should definitely consider outside sources if you aren’t able to nab it for your website. Many have noticed that Google cites some rather interesting sources in their “how to” type of knowledge graphs, but now they are including Facebook posts […]
Google Domains Available to All US Users With Additional Support & Features
If you have been itching to try out Google Domains but haven’t been lucky enough to receive an invite, your wait is over. Google Domains is now open to everyone without an invite… so long as you live in the US. Google Domains opened up last summer as an invite only program. Many of the […]
Chilling Effects Blocks Search Engines from Indexing Entire Site
Chilling Effects, the online repository for copyright complaints of digital content, has blocked all search engines from crawling and indexing their website, prompted by many complaints by copyright holders that indexing the complete notice is actually made it easy for people to find pirated content. It is been one of the sore points for many […]
Webmasters Should Use Caution When Dynamically Serving Javascript, CSS & Images
Google is warning webmasters about the dangers of dynamically serving on page resources such as JavaScript, CSS and images. Google has been trying to steer webmasters away from dynamically serving webpages as it makes it harder to index content, there can be duplicate content issues, and there’s always a potential spam issue. And it is […]
Google Alerts Webmasters About Issues hreflang and rel=canonical URLs
If you use hreflang on any international pages on your website, John Mueller from Google is reminding webmasters to ensure that any rel=canonical you specify matches one of the URLs you use for the hreflang pairs. The issue with hreflang and specified canonicals is that the hreflang will be ignored when the specified canonical URL […]
Google to Tell Brands When Their Video Ads Are Actually Seen
According to Neal Mohan, Google’s Vice President, Video & Display Advertising,” Today’s consumer spends more time in digital than any other media, often while fluidly moving across screens. In the past three years alone, multi-screen media consumption has jumped by 500 percent, with 90 percent of consumers moving between one device and another to complete […]
Google Loses 2% of Search Share After Firefox Makes Yahoo Default Search
When Firefox announced that they would be changing their default search engine from Google to Yahoo, and many people were quite curious to see just how many Firefox users would be switching their search engine. And it would appear that the answer is quite a few as Google suffers the largest search share loss since […]
Google Adding New Viewing Reporting Metrics For Video Ads Served Through DoubleClick
Google is adding some new visibility reports for advertisers that are running online video ads. One of the big complaints about online video ads is that many advertisers aren’t certain just how much of their video is being viewed, and many platforms give very limited details on what percentage of the video is watched or […]