There has been a lot of confusion – and some conspiracy theories – about whether the new mobile ranking signal would have any impact or bearing on desktop search results. Google has reiterated what they have said previously – Google’s upcoming mobile ranking signal, which comes into play on April 21st, will not have any […]
Are Dynamic Search Ads Right For You? Part 1 DSA Series
Dynamic Search campaigns have been around for quite some time now and so I find myself surprised when I hear that companies haven’t given them a shot. There are many benefits to DSAs but each also comes with it’s own limitations. Nevertheless, given the right fit, the ROAS (or RODSAS, rather) can be plentiful. If you find […]
Exploit Discovered in Google Analytics by Yoast WordPress Plugin
Yet another major vulnerability has been discovered with a WordPress plugin popular with SEOs and webmasters. And it is another Yoast plugin that is affected, this time the very popular Google Analytics by Yoast plugin. This particular exploit used XSS in order to run malicious code. Those who use this plugin by Yoast need to […]
Search Impact Alpha Test Renamed Search Analytics in Google Webmaster Tools
Glenn Gabe noticed that the alpha test feature Search Impact report within Google Webmaster Tools has just gotten a brand new name change. Gabe also speculates that the name change could signal that Google is getting ready to roll out this feature to all users – or to at least open it up for beta […]
It is 2015 – Do You Know What Your Brand Looks Like in Google and Bing?
Who really likes RC Cola anyway? Like the soda/pop or not, their own Web presence gets as much love from Google as its brand recognition, when also compared to Coca Cola. In 2015, Google and Bing provide both bigger and smaller brands with all the avenues they would need to improve the way the search […]
How to Attribute Correct Currency Type in Google Search Results with Rich Snippets
For some product searches in the Google search results, they have begun placing the price of the product right on the search results page. However, Google isn’t always attributing the correct currency in the search results, despite other cues that would normally lead a user to know what currency is used, such as a country […]
Submitting Reconsideration Request Alone Can Lift Google Penalty for Linking Between Network Sites
Many SEOs have been very wary of linking between networks, as this is a common footprint of spam sites, and is often done for the sole purpose of spreading PageRank. However, on the flip side, this is actually something that should be a legitimate practice, because from a user experience perspective that can be very […]
Non-Optimized Images are the Major Site Speed Issue Google Sees
In a recent Google English/Hindi webmaster central office hours, the topic of page speed came up, which is one of the components that Google uses when determining if the site is mobile friendly or not. And not only that, longer loading times often results in users clicking back to the search results to go with […]
Separate Mobile URLs? Submit a Separate Mobile Sitemap to Google
If you have a mobile site, it’s worth remembering that you can actually submits two site maps to Google, one for desktop and one for mobile. Many webmasters mistakenly believe that you can only submit one sitemap – or in the case of a super-sized one, split it into multiple parts – but you can […]
Google’s Mobile Ranking Signal Will Have Bigger Impact Than Penguin & Panda, According to Google
Today at SMX Munich, Google Webmaster Trends Analyst Zineb Ait Bahajji was in the hot seat about the new Google mobile ranking changes that are coming next month. And she dropped a bombshell on just how much of an impact this new ranking signal will have on the search results. One of the big questions […]