As I mentioned in part 1 of the DSA series, Dynamic Search ads can be very lucrative but they do require the same (if not more) optimizations than regular search campaigns. In this post, I’ll walk you through a few tips on how to maximize the return on your dynamic search campaigns. For starters, I […]
Need Creative Commons Attribution Link on Your Site? Google’s Recommendations for Linking
While most webmasters are playing it safe these days when it comes to linking to random websites in exchange for using banners, buttons and widgets, Creative Commons licensing is a slightly different animal… but one that many are looking at without the suspicion they should be. During the last Google Webmaster Office Hours, the question […]
Google AdWords Quality Score Bug Fixed But Paused Campaigns Won’t Automatically Update
If you noticed Google AdWords quality scores going crazy on Friday, the bug has now been fixed as of Saturday evening. However, if you paused any of your campaigns when you saw the huge drop, they won’t automatically update with their proper quality score. On Friday, numerous AdWords advertisers were noticing that they were suffering […]
Google’s Mobile Ranking Signal in Development Over a Year
Google’s Maile Ohye’s was at SES Miami this week for her keynote presentation where she talked quite a bit about Google’s upcoming mobile ranking signal change where mobile friendly sites get a boost in mobile search results. The mobile ranking boost has been in the works for over a year, according to Ohye. This matches […]
Does Google Plan to Change Titles & Descriptions for Mobile Search Results? Google’s Response
When Google makes the switch on April 21st where being mobile friendly will provide a ranking boost for searches done on mobile devices, would Google be tailoring titles and descriptions specifically for mobile searchers? At SES Miami yesterday, Google’s Maile Ohye’s keynote presentation was primarily about the new mobile ranking signal coming next month. One […]
Google Wants to Meet Webmasters for Content & Infrastructure Feedback
Gary Illyes posted on Google+ today that he is looking for companies, agencies and webmasters who would be willing to meet with him to talk about how people are managing site’s content and infrastructure. The only downside is that you need to be located in Sydney or Singapore and be available during May. This is […]
Google Testing In-Depth Articles Without Header
Google is testing displaying in-depth articles within the search results without showing any header above them. Dr. Pete Meyers from Moz first noticed the change in their Mozcast data, but was unable to replicate the test. However, it is actually a test that is live, as I am seeing it in my search results. Here […]
Google News Will Not Use New Mobile Ranking Signal… Yet
With Google’s new mobile ranking signal coming into effect on April 21st, many people questioned whether Google News rankings would be affected with this new ranking signal, or if it would continue serving up the best news source, regardless of whether it is mobile friendly or not. If you are in Google News but are […]
When is the Best Time to Use the Disavow Links Tool for Google Penguin Link Issues?
The Disavow Links tool is one of the most crucial tools for those with unnatural linking penalties. But do you know all the nuances of when and how you should be using the Disavow tool? On the question of when best to use the Disavow Links tool, it totally depends on which scenario we are […]
Google’s New Mobile Ranking Signal Will Take a Week to Roll Out
With Google’s new mobile ranking signal set to roll out in less than a month, there are plenty of questions surrounding just how long the roll out will be. SEOs are accustom to seeing updated algorithms roll out over several days – or even weeks – particularly large scale ones. But with the mobile ranking […]