Google Analytics seems to be the latest Google product to ask for feedback from its users. When I logged into Google Analytics this morning, I got this pop-up layover on the bottom right of the Analytics screen, this led to a series of questions about the product, satisfaction level, and how they could improve upon […]
Google Analytics
Google Analytics is Google’s own program for analytics, allowing site owners to track traffic, conversions and other stats on their sites.
Google Analytics Working on Referral Spam Solution
Annoyed at all the spam referrals in Google Analytics telling you to buy followers or download website buttons? Google Analytics is working on a solution to the problem. At Mozcon today, Adam Singer from Google Analytics confirmed that they realize the spam referral issue in Google Analytics is an issue and they are working on […]
Google AdWords Remarketing Ads Using Google Analytics Audiences
Google AdWords has announced a new change that allows advertisers to include their Google Analytics audiences as a remarketing list for Google Search ads, all without requiring extra tagging changes before you can run them. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors’ past activity on […]
AdMob Beta Allows App Developers to Remove Ads from Certain Segments of Users
Google is launching a new beta that allows app developers to turn off ads from specific segments of users, while displaying ads to other users. This would allow app developers to turn off ads to premium users or users that are very active and engaged, while displaying ads to more casual or first time users. […]
Twitter Analytics Adds Audience Insights
Twitter has added some new features to their Twitter Analytics product, including new audience insights. The new insights provide users with many more insights including demographics, interests, mobile usage, lifestyle and both purchasing and TV viewing behavior. Then users can drill down into each section for much more detail on each. One of the new […]
How to Create Tracking URLs for Google Analytics
Did you know you can create tracking URLs for Google Analytics, even if you are not currently using a third party tool that will do this automatically for you? Just because you don’t have fancy tools doesn’t mean you can’t use the standard tracking URLs in Google Analytics. If you would like to be able […]
Google Webmaster Tools Launches Search Analytics Report
The wait is finally over. Google Webmaster Tools has finally launched the long-awaited Search Analytics reporting for webmasters, replacing the less-robust Search Queries report. Google first began alpha testing a new search analytics – originally called Search Impact – earlier this year. It gives webmasters much more search query data than was previously available in […]
How to Set Up Site Search Reports in Google Analytics to Track Visitor’s Searches
Many people don’t realize that Google Analytics supports site search for websites, allowing you to track the searches that visitors are doing on your sites. However, it doesn’t work out of the box, you need to set it up. Tracking your internal site searches are great for a few reasons. First, it gives you some […]
Using Google Analytics To Track PPC Content Performance
Content marketing is all the rage these days. I probably see 5 or more tweets per day about how to do effective content marketing. And it’s not just hype: content works, especially for high-consideration products or services that have a long sales cycle. The phrase “long sales cycle” can strike fear in the hearts of […]
New GWT Search Analytics Has a Release Date… But It’s Still Secret
Everyone is waiting for the new update of Google Webmaster Tools when the new Search Analytics is added… but no one knows yet when it will go live for all users. We do know they were still adding testers as of the end of March. John Mueller was asked today about the release date, and […]