You run a campaign. You look at your website traffic. It goes up, but people are still leaving without converting. We’ve all been there. We’ve all screamed out with that burning question – WHY?! Starting today, Google’s helping you figure that out with the introduction of Google Surveys 360. Using your web analytics data, you […]
Google Analytics
Google Analytics is Google’s own program for analytics, allowing site owners to track traffic, conversions and other stats on their sites.
Google Search Console New Integration in Google Analytics
Google Analytics now allows webmasters access to many more of the metrics shown within Search Analytics in Google Search Console with the various data within Google Analytics, including things like bounce rate and conversion data. This is an update to the much more limited version of Google Search Console data in Google Analytics, for those […]
Google Analytics Adds AdWords Sitelinks Reporting
If you run Google AdWords, you might have gone the custom reporting route in order to better track sitelinks performance in your AdWords ads. But Google Analytics has made a chance to now offer Sitelinks reporting as a standard offering in their reporting. To access the new Sitelinks reporting, on the left sidebar choose Acquisition […]
Google Analytics Is Now A Suite of Products
Google Analytics has grown up and come into its own. Via the Google Analytics Blog and emails, the Analytics team announced the Google Analytics 360 Suite of products. Focused around their “Micro-moments” initiative, Google Analytics 360 is promoting the ability to know consumer behavior throughout every moment. Currently in a limited beta, the Google Analytics […]
Google Analytics Now Removes Referral Spam from Reports Automatically
Google Analytics referral spam has long been a pain point for Google Analytics users. While Google had previously promised a solution last year, until now, users had to resort to many workarounds in an attempt to sanitize Analytics from showing all the spam. But as of this weekend, many people were reporting that Google Analytics […]
How to Add Google Analytics to AMP Pages in WordPress
If you have implemented the official AMP plugin for WordPress, you have probably discovered that the plugin strips out the Google Analytics code from all AMP pages. But even though the plugin strips it out, AMP pages will still validate with Google Analytics code, but you need to add it manually. First, make sure your […]
Why Google Doesn’t Use Google Analytics for Ranking Purposes
Multiple Googlers have said many times that Google doesn’t use Google Analytics data for ranking purposes, but have never really gone into detail about why this is. In today’s hangout, when John Mueller was commenting about CTR not being a ranking factor (again, something they have said multiple times) he got into specifics about why […]
3 Must-Track Website Metrics For Every Business
When it comes to owning and operating a business, a huge portion of your time is spent tracking and calculating the effectiveness of certain decisions. From tracking employee time to ensuring budgets are being kept to, there are metrics to be aware of in every aspect of your business, and this is especially true where […]
Google Analytics Changes to Hourly Default View for Behavior Data
Google Analytics has made a new default change that details hourly page views when viewing a single day’s Analytics data in the behavior tab. Until now, Google’s default view from the behavior page is the “Day” option, although the option to view hourly has been available. Now, it defaults to the “Hourly” option, but only […]
Referral Spam Hitting Google AdSense Publishers Too
It seems as though those annoying Google Analytics referral spammers have a new target – your Google AdSense account. Last week I noticed that there were some new sites that popped up under the “Sites” report that show all domains that ads are displayed on. Semalt has been the largest referral spammer in Google Analytics, […]