If you happen to hide a post on Facebook for any reason, Facebook is not only suggesting you unfollow that person who originally posted it, but also that you message that person to “resolve this”. Someone I am friends with on Facebook share something from a radio station. And for hours, this particular post was […]
Facebook Wants to Host Linked Articles Rather Than Redirect to Mobile Websites
In a move sure to offend many website publishers, Facebook wants to host articles that users link to, and serve their own Facebook ads on those articles. The change, which would affect users viewing Facebook on mobile, means that website publishers lose not only the traffic to their own site, missing out on the potential […]
Facebook Organic Impressions Down 50% But Paid Impressions Up Only 5%
It has been obvious to marketers that Facebook has been repeatedly reducing organic impressions of Page posts for months, but now we have the stats behind it and it shows Facebook has reduced organic impressions have been reduced by 50% over the past year. Adobe Digital Index released their Global Digital Advertising Report for Q3 […]
Why Facebook Edging Out YouTube for Video Views Isn’t That Impressive
For the first time, Facebook edges out YouTube for video views according to the August comScore data just released. While on the surface, Facebook having more video views than YouTube sounds very impressive, the reality is a lot less so. The numbers take into account videos viewed on Facebook that autoplayed, something users have been […]
Facebook No Longer Allows Scraping of Facebook User IDs for Ad Targeting
For quite some time, advertisers could scrape Facebook user IDs for those who shared, liked or otherwise engaged on anyone’s Facebook page or account. This means you could scrape the IDs of those Facebook users who engaged or shared with competitor’s Facebook pages and then you could target ad campaigns specifically to those exact people. […]
Facebook Promoting News Content Higher With News Feed Changes
How often have you been looking at your Facebook news feed, only to see a “breaking news” story that is days old and is now inaccurate, but you never saw it on Facebook while it actually was breaking news? Facebook is hoping to change this with some changes to their news feed that will promote […]
Facebook Launches New Facebook Media Portal
If you are an organization or public figure – or even someone just trying to make their fan page go places – Facebook has launched Facebook Media, a brand new site aimed to help organizations and public figures navigate Facebook Pages with best practices for posting, promoting and sharing. There are many success stories covering […]
Facebook Testing Private Sharing App Codenamed Moments
Facebook has taken a lot of flack over privacy and a new app seems to be catering to those looking to share on Facebook but in a more private way. It allows Facebook users to create groups of people and share to those groups instead of the more generic settings currently used such as “Friends”or […]
Sharing a Video on Facebook? Algorithm Prefers FB Video over YouTube
Facebook has been making a major push for users to upload their videos to Facebook rather than simply linking to a YouTube video. If you are a Facebook Page, the Facebook algo seems to be giving higher preference in the news feed to videos that are actually uploaded to Facebook rather than linked to a […]
Can Competitors Negatively Influence Your Facebook Ads With New Changes?
Facebook announced some new changes affecting the ads that appear in user’s news feeds. While some of the changes are helpful for users, it could also negatively impact advertisers whose competitors might want to play a bit dirty. First, the good changes. When you see an ad in your news feed that you don’t like, […]