Back in June, I spoke at VidCon and said, “Traditional influencer outreach works if you’ve got breaking news or the latest Harmon Brothers video.” Well, I guess that I should be careful what I wish for. Today, I got an email from Matthew Faraci of Agility PR Solutions announcing “a brand-new Squatty Potty video campaign […]
Facebook Testing Star Ratings in Local Business Ads
It seems that Facebook is jumping on the bandwagon of showing review stars in ads. Facebook is starting a small test where they will show review stars in a small percentage of selected ads. Facebook is running it as a two month test but advertisers are able to opt-out of the test if they choose. […]
Google, Microsoft, Facebook & More Targeting “Worst Offender” Ad Types
There are some ads that annoy users more than others. These include things like autoplay videos ads with sound enabled by default and pop up ads. And for some users, flashing ads can induce medical events such as seizures. And some big players in the ad industry are looking to tackle these types of ads […]
Facebook Allowing Users to Turn Off Live Video Notifications
If you are tired of being constantly spammed by live video notifications from Facebook pages, or have put off testing your own live video due to fallout of people unliking pages to turn off those notifications, you will love this change. Facebook is adding a new options to turn off notifications from all live videos. […]
Facebook Adds “Time on Page”, Diversity To News Feed Algo
Facebook has added some new signals to the news feed algo… and while they say it will have little affect on Facebook Pages and marketers, it actually will – especially those who write pretty short articles and those who are very prolific with content that is shared a lot. “Time on Page” Facebook is now […]
New WordPress Plugin to Create Facebook Instant Articles
Facebook has announced that Instant Articles will be available to all publishers next month, on April 12, 2016. And to increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly. Instant Articles is similar to AMP in that it creates an […]
Pixability Announces Video Advertising Solution for YouTube, Facebook, Instagram, and Twitter
Yesterday, Pixability announced Pixability v4, one of the industry’s most advanced video ad buying solutions. Consumers overwhelmingly turn to walled gardens like YouTube, Facebook, Instagram, and Twitter to watch video. However, advertisers remain ill-equipped to activate advertising’s power within these walled gardens. Although combining these online video platforms provides advertisers with the reach of television […]
Facebook Instant Articles Available to All Publishers in April
Facebook is opening up Instant Articles to all publishers, Facebook announced yesterday. However, it is a merely just a pre-announcement, as Facebook does not actually plan to make it available to publishers until April. Facebook’s Instant Articles allows Facebook to serve articles directly within Facebook, saving a user a click through to a website that […]
Facebook Launches Audience Optimization for Facebook Pages & Posts
Facebook has launched a new feature that allows Facebook Page publishers to customize the audience for any post they make to the page. This means that Pages could have similar posts, but each tailored to a specific audience and then targeting to that audience using the audience optimization tool. When you post a new post […]
Unruly Shares List of 10 Most-Shared Super Bowl Ads of All Time
As we saw a year ago, different metrics can produce different lists “the top 10 Super Bowl ads.” But one of the methodologies for evaluating video performance that has a lot of merit is the number of times content has been shared on Facebook, Twitter and in the blogosphere. This avoids the whole debate over […]