Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it. It’s hard, because they […]
SEO is Not Part of Website Development? Really?
After taking a website for a quick pre-launch spin before its designers moved it off the development server a developer said, “SEO is not part of development.” Although I was performing accessibility compliance tests for my client, not SEO, I was stunned. I started building websites in 1995 and SEO was been part of that […]
Don’t Lose Momentum: 12 Rules For Launching a New Website
It’s not uncommon for businesses to roll out a new website every 2-4 years. Web technologies, styles and best practices evolve. If you want to remain relevant and cutting edge, a new look may be just what the doctor ordered. For the most part, re-skinning a website is a simple matter. Just slap a slick new […]
Some Of My Favorite Must-Have WordPress Plugins
As I sat with my staff discussing WordPress plugins and talking with my staff about making a list of all the ones we put on the majority of WordPress sites we work on it stuck me, “I’ll bet,” I thought to myself, “that others might find this list handy as well.” That thought was well […]
Time.com Reduces Bounce Rate With Continuous Scrolling Design
Continuous scrolling sites – also known as infinite scrolling sites – seem to be the “in” thing for websites undergoing redesigns this year. And some pretty big brands are weighing in about how they are seeing massive benefits from continuous scrolling pages in an article from Sam Kirkland at Poynter.org Many people got their first […]