On Monday, the Interactive Advertising Bureau (IAB) and YuMe released a whitepaper entitled, “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” which taps into thought-leaders and industry pioneers for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms. If you haven’t encountered the “liquid” […]
Evergreen Content – Sow the Seeds & Reap the Benefits
Google Panda Refresh is Around the Corner At SMX Advanced last week, Google’s Gary Illyes revealed that a Panda refresh will be coming in the next few weeks, which means some sites are likely to see a dip in rankings, traffic, and worse, sales. The Panda refresh will impact sites that are not producing high-quality […]
Content Crisis: Why Losing Your Audience’s Trust Dooms Your SEO
We often talk about trust in SEO. We want links from trusted domains. We want Google to trust our sites. But today let’s talk about a different kind of trust – that of your audience. For publishers, content is your product and your brand. You establish a relationship with your audience through the content you […]
It’s Time You Started Acting Like the Publisher You Are
You may not think of yourself as a publisher, but guess what? You are! Maybe you provide services to consumers or other businesses, or perhaps you manufacture or sell products. I get it, those things are your bread and butter. But in today’s online environment, you can’t sell anything unless you’re also effective at creating […]
Fall In Line With an Editorial Calendar So You Don’t Fall Behind
Writing great blog posts doesn’t just happen. Very few people can sit down in front of their computer, start typing away, and POOF, out comes a valuable and engaging blog post. Every blog post starts with a thought or an idea. Where does that idea come from? All kinds of places. For you, it might come from […]
73% of Newspapers Still Behind a Paywall
There has been a lot of talk in recent years about how many news sites are locking their content behind paywalls, despite the fact they lose online advertising revenue by doing so. But a new poll shows that 73% of all newspapers are behind some kind of paywall. Paywalls vary from hard paywalls, where nearly […]
New B2B Content Marketing Research Finds Video and YouTube Effective
Last week, the Content Marketing Institute and MarketingProfs released the findings from their fifth annual content marketing survey. And marketers will want to dig into all 40 slides of “B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America” even if they target B2C audiences. In fact, the first four annual content market surveys […]
Content Management and Localization Project for International Websites
Content is one of the most important and powerful aspect of a website, which a site owner can have. Good content drives traffic, attracts new audiences, and converts well, but only when they are well optimized. However, it is also a huge task for a big site to effectively manage the growing number of content […]