(Personal) branding has become one of the most important marketing strategy components these days: well-known brands attract links naturally, people get hired based on their Klout, and everyone googles everyone before entering any business partnership. Your brand is your strongest asset: You can rely on your brand to build up new channels and expand your […]
Making the Most of Micro-Moments at Your Small Businesses
It’s no secret; our rapid adoption of mobile devices is completely changing how we learn, search and buy. The traditional consumer journey models are undergoing a massive transformation. With consumer patience plummeting and expectations soaring, businesses that want to survive must adapt to these changes in order to stay in the game. Here are a […]
Are You Your Own Worst Enemy With Marketing?
The other day, a friend tweeted that while trying to read an article on Elle magazine’s website, they were interrupted with a popup that required them to click “No thanks, I’ll risk bags and wrinkles.” In order to read the @ELLEmagazine women in tech story, I HAVE to click a link that says "no thanks, […]
All About That Brand, No Trouble
If I were to run a poll asking, “What’s more important, branding or keywords?” how would you vote? Keywords get people to the site, but building brand recognition helps sell your products or services. It’s not quite a pure traffic vs. sales scenario, but it’s pretty close. No traffic equals no sales. But traffic without […]
The New York Times Names Three Senior Vice Presidents of Advertising… Yes Really
On April 23, 2015, I received a press release announcing that Sebastian Tomich, Brendan Monaghan, and Jean-Christophe Demarta will each assume the role of senior vice president of advertising at The New York Times Company, effective immediately. Now, if that sounds like a lot of senior vice presidents, consider this: I was in the supermarket […]
5 Tips for Ecommerce-Based Entrepreneurs
Building a business is challenging for anyone, but it can be even more challenging when it’s ecommerce-based. Ecommerce is an exploding market that’s worth getting into, but without a proper understanding of some of the fundamental tips and tricks for making your ecommerce business flourish, it’s easy for those businesses to flop. In fact, according […]
Content Crisis: Why Losing Your Audience’s Trust Dooms Your SEO
We often talk about trust in SEO. We want links from trusted domains. We want Google to trust our sites. But today let’s talk about a different kind of trust – that of your audience. For publishers, content is your product and your brand. You establish a relationship with your audience through the content you […]
It is 2015 – Do You Know What Your Brand Looks Like in Google and Bing?
Who really likes RC Cola anyway? Like the soda/pop or not, their own Web presence gets as much love from Google as its brand recognition, when also compared to Coca Cola. In 2015, Google and Bing provide both bigger and smaller brands with all the avenues they would need to improve the way the search […]
How to Productively Build Your Brand On Social Media
There is a frustrating (yet, quite obvious) reality associated with social media: Being seen and building presence takes a lot of time and effort. Your best bet is to attempt to be more productive with the time that you actually spend on the process. Here are nine ways that will make you a more productive […]
The Anatomy of Google Plus Hover-over Card (and Why Care)
Whatever anyone has to say about the future of Google Plus, I really like the platform in its current state. It is more indepth than Twitter and less personal than Facebook and it gives lots of opportunities to establish yourself in the niche (at least certain niches like travel, technology and definitely search and social […]