Bing Ads is currently testing a brand new extension that allows searchers to add their most important social media profiles into their Bing Ads ad, via a new social media extension. Here is what it looks like. The social media icons within the ad copy are definitely eye catching. The new extension – simply called […]
Bing Ads Editor for Mac Launching This Summer
Eagerly awaiting the Bing Ads Editor for Mac users? Bing Ads announced at Bing Ads Connect in Vancouver that Bing Ads Editor for Macs is on schedule for release this summer. This is great news for those advertisers who work in a Mac only environment and are struggling with being not having Editor access unless […]
Bing Testing Huge Oversized Text for First Result Title
Bing seems to be testing an oversized title tag in the search results, one that makes the listing that use it much more noticeable in the search results. Here is how it looks: What is really noticeable is that the first result isn’t even matching the entire query. So Bing isn’t supersizing the title of […]
Advertisers Can Opt Out of Any Bing Ads Annotation
Not happy with how some Bing Ads annotations appear in your Bing ads in the search results? Or are concerned with ad annotation overload with your ads? Bing now supports the ability for advertisers to opt out of any of the annotations. If there are specific annotations you don’t want running for your ads, because […]
Bing Ads Annotation Cause Landing Page Descriptions in Ads
Last week we wrote about Bing Ads pulling information from the landing page to insert into the ad copy in the search results… and now we know why. It is a from a Bing Ads annotation. First, here’s what it looks like in the search results, courtesy of Bryant Garvin. The usual ad copy is […]
Bing Ads Pulling Landing Page Content for Ad Description
Bing Ads seems to be running a new test that is sure to concern some advertisers. Instead of using the ad copy of the advertiser’s choice, they are instead pulling data from the landing page – from meta tags as well as on page data – to display as the description in the ad, which […]
Google & Bing Display Stock Prices in AutoSuggest Drop Down
Google has added another new feature to their autocomplete drop down – stock prices. Bing has also added the same, although with lesser success when compared to Google. Here is how it appears when you begin searching for the stock price of Facebook in Google: When you click that autocomplete result, it takes you to […]
Getting Started with Audience Targeting in PPC
2016 has been dubbed “The Year of Audience Targeting in PPC” by Acquisio, and with good reason. Up until recently, PPC advertisers have had two weapons in their arsenal: search and social. Search is, by definition, an expression of intent: users are telling you exactly what they’re looking for. When search advertisers choose the right […]
Bing Webmaster Tools Warns of Microsoft Edge Compatibility Issues
If you have a Bing Webmaster Tools account, chances are good you have received an email from Bing detailing your site has compatibility issues with Microsoft’s new browser, Microsoft Edge… and it wants you to download Edge for testing. It also happens to coincide with the news that Microsoft is discontinuing support for all versions […]
Bing Adds “Watch Now” Links to Movie and TV Knowledge Panels
Last year Google added links in the knowledge panels for movies and television shows where searchers could watch the movie or show via links from multiple online services. Bing has now followed suit and added their own links. When you compare the Google version versus the Bing one, Google’s version is much more comprehensive in […]