In a surprise announcement, Duane Forrester, a Senior Product Manager at Bing, and the face of Bing’s Webmaster Tools, announced he has been laid off from Microsoft in the company’s latest round of layoffs announced this week. This is a huge loss to both the webmaster community and Bing, as Duane was the most visible […]
Bing Ads Adding Third Party Publishers in AdSense-like Program
Bing Ads is planning to add quality third party publishers to their network to display ads from Bing Ads advertisers. David Pann made the announcement at Bing Ads Connect in Redmond Thursday. The program would be similar to Google AdSense, with ads being displayed on publisher sites that are triggered both through search and contextual. […]
Bing Ads Launch Universal Event Tracking Tags
Nishant Gupta from Bing Ads announced Universal Event Tracking (UET) at the Bing Ads Connect event in Redmond, Washington Thursday. It allows advertisers to create and define goals in order to get greater depth of conversion reporting and tracking. Universal Event Tracking is similar to Google AdWords Universal Tags. It is the first step towards […]
Pivot Table Magic: Improve CTR in 5 Easy Steps
In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are […]
Bing Ads Testing Expanded Consumer Ratings Annotations
Bing Ads is testing a new expanded review ad format, officially called Consumer Ratings Annotations. Normally, with the reviews extension we see the number of reviews, how many stars the company has, and a link to the reviews on Bing. Now, there is also an additional review line added to the ad, showing further detail […]
Bing Ads Testing Twitter Follower Count in Ads
Bing Ads is testing a new ad extension called Twitter Annotations which displays the number of Twitter followers each advertiser has. The Twitter Annotation appears below the title and URL of the Bing Ads top ad unit in the search results, or for those who are also utilizing ratings, it appears to the right of […]
Managing Unified Campaigns Through Bing Ads for Better ROI
The field of search advertising, like the broader advertising and technology industries, is one characterized by constant change. From new ad formats and extensions, to 3rd party tools, to new standards of campaign management, search technology has made stride after stride to better empower advertisers. As the stewards of this vital advertising channel, we SEM […]
Tablet Device Targeting Changes in Bing Ads
Bing Ads has begun their two-phase plan to make it easier for advertisers to target by device, which was first announced in June of this year. During this first phase, desktops and tablets will be combined into a single device targeting selection in the Bing Ads web and Bing Ads Editor UI. All campaign migrations […]
Bing Ads Adds Preview & Diagnostics Tool for Mobile Ads
One of the pain points of setting up mobile ads is that you can’t really preview how it will appear on mobile, as most advertisers set up their campaigns through either the Editor or via desktop. Bing Ads has made a change that makes it a bit easier for advertisers to both preview how their […]
Microsoft Target of Getty Images Lawsuit Over Bing Image Widget
When Bing recently launched their Bing Image Widget, a tool that allows users to create a panel of images to display on any website, there was plenty of speculation over whether this would be considered copyright infringement. After all, many images were copyrighted by others who did not give their permission to have the images […]