Bing Ads is improving reporting functionality in the ad platform and plan to release multiple phases over the next 12+ months. The first of which will occur in the second quarter of this year. The new Inline Reporting functionality will allow report integration into the campaign management process. Currently, reports are found in a tab […]
Why Bing Ads Will Eventually Overtake Google Adwords
In the fourth quarter of 2014, Yahoo/Bing saw its highest paid search market share since the Search Alliance was formed back in 2008: Yahoo/Bing now has a 26% market share, compared with Google’s 74%. If you’re not on the Bing Ads bandwagon yet, it’s time to get busy. I believe Bing Ads will eventually overtake […]
Google Drops Below 75% of Desktop Searches, Yahoo overtakes Bing as Second Largest Search Engine
For the first time since July 2008, Google has dropped below 75% for their share of US desktop searches, losing ground to the Firefox driven Yahoo Search. Google now owns 73.67% of US desktop searches. In December, that number was 75.14%. It is worth noting that it’s a desktop searches where Google suffered this drop, […]
comScore Shows Google Lost 1.6% of Search Share When Firefox Made Yahoo Default Search Engine
The latest comScore data following the Firefox switch to Yahoo as its default search provider shows that it was as impactful to Google’s search share has was believed. Google saw a 1.6% decrease in their overall search share while Yahoo jumped up by 1.6%. It’s not a huge surprise, as many people didn’t realize that […]
Bing Ads Launches Enhanced Sitelinks to All Locations and Languages
Bing Ads has now launched Enhanced Site Links to all advertisers. The popular feature, which launched in the US last year, now supports multiple countries and languages. Bing Ads is also planning to launch device preferences for advertisers. This means you can select different site links for your ads depending on which device the ads […]
4 Steps to Optimize the Hidden Keywords That Are Killing Your PPC Budget
One of the most common and powerful optimizations in PPC is that of keyword bid management. Whether you perform these optimizations manually or through an automated rule or platform, the continued adjustment to keyword bids is one of the building blocks of your account. In conducting these changes, you are likely pausing off keywords as […]
Bing Testing Bright Orange Rating Stars in Bing Ads
Bing ads has changed up the yellow stars that appear as the ratings annotation in Bing search results and have changed them to bright orange stars instead. These orange stars are extremely noticeable – very high visibility and they completely draw the eye to that particular ad. They appear in both the positioning above the […]
Best Selling Books Carousel in Bing Search Results
Bing has added some new functionality to Bing search which will be of special note to readers. They now have a new bestseller carousel search that will appear the top of the search results when doing a Bing search for best selling books. They are missing the opportunity to highlight many other book areas. While […]
Google Loses 2% of Search Share After Firefox Makes Yahoo Default Search
When Firefox announced that they would be changing their default search engine from Google to Yahoo, and many people were quite curious to see just how many Firefox users would be switching their search engine. And it would appear that the answer is quite a few as Google suffers the largest search share loss since […]
Bing Ads Will No Longer Allow Phone Numbers in Ad Copy
If you have been sneaking phone numbers into your Bing Ads ad copy, in hopes of getting free calls without paying for the click throughs, you will need to make some changes to those ads. Bing Ads is bringing in new editorial policies that no longer allow advertisers to include their phone number in the […]