In a move that isn’t entirely unexpected, Yahoo is testing out Google search results instead of their usual Bing search results for searches done on Yahoo. It seems to be an extremely limited test at this time, but the fact that Yahoo is testing Google results at all is very significant. Here are some things […]
Bing Ads Ending Content Ads on Microsoft, Yahoo & Partner Sites
If you run content ads on Bing Ads, Bing will stop serving on nearly all their properties the ads are currently displayed on. The announcement, which comes quickly after the news that AOL is taking over the display ad business from Bing, means that Bing Ads will no longer serve content ads on Microsoft, Yahoo […]
Bing Becomes AOL’s Default Search & AOL Takes Over Display Ads
In a surprise move, Bing has become the default search engine for AOL and its “portfolio of sites” for ten years, according to a blog post by Microsoft. Bing will now power search and search advertising across the AOL portfolio of sites. This 10-year agreement will enable AOL users to have access to world-class search […]
Not Provided Coming to Bing Organic Search Referrals
Almost two years after Google made the switch to block 100% of organic keywords in search referrals from Google Search results, Bing is making the move to prevent keywords from being passed on to site owners when a searcher clicks their search result. Duane Forrester made the announcement about the change on Bing’s Webmaster Blog. […]
Bing Adds Info About Connections to the Search Results
Bing has an interesting experiment going on in their search results right now that will show the connections between two searches – the one just made as well as the one prior to it. It seems to usually appear when there is a carousel of options in the search results, however not all carousel results […]
Bing Testing Rich Captions in the Search Results
Bing is testing a new section in their search results with brand keyword searches, along with images from the brand’s website… all while confusingly linking to a Bing search results page. Here is how they appear on the page. These appear to be called Rich Captions when looking at the source code. They all feature […]
Business Hours in Bing Search Could Hurt Your Business
Most businesses have straightforward hours of operation. Others do not. And Las Vegas casinos definitely fall into the “not” category. After all, most casinos are open 24 hours a day, but inside the hotel and casino, the admin staff might only be a Monday through Friday work schedule. But somehow, these limited and presumably admin […]
Bing Ads Testing Call to Action Boxes in Top Search Results Ads
Bing Ads is testing this eye catching ad at the top of the search results, one with a huge “Book A Room” action box that appears on the right side of the search results on the top of the page. I can easily see other advertisers wanting to test this as well. And I can […]
Emojis Now Showing as Display URLs in Google Search Results
Just when you thought emojis in search results couldn’t get any more annoying, some SEOs have discovered that they can use specific combinations of characters to display the URL in emoji format. This was actually part of an ad campaign by Norwegian Airlines. They converted a domain name into emoji format, then built their ad […]
Bing Ads “Related Products” Annotation in Search Results
I spotted this new Bing Ads feature that appears to be in testing or beta. For this example, it was an extremely generic search query – “shoes” – but it gave the advertiser the ability to tailor their ad unit to also feature a very specific style of shoes that a searcher could be interested […]