Google AdWords recently added callout extensions to the list of extensions available to advertisers but it wasn’t yet supported in the AdWords API. However, AdWords has now added support for callout extensions for advertisers in the API.
Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other feeds.
Feeds for callouts are mapped to feed placeholder type 17, with only one string field. See the feed placeholder documentation for more information.
The new callout extensions have been very popular as more advertisers test them out and compare the callout extensions ROI to other AdWords extensions.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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