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    Categories: GoogleLocalSEO

Google’s Local Brand Packs Still Show Full Address & Omit Google Reviews

While most of the new local 3-packs in the Google search results have their exact addresses removed, there is one 3-pack variation in the form of a brand pack that does have full addresses listed.

If you do a search to find locations of a local business by searching for their brand or business name, Google shows a new pack that is quite a bit different from the usual ones we are seeing.

When searching for locations of this company, they are labeled on the map as A/B/C, but the listings themselves have the full address listed, including the street number.  This is quite a bit different from the rest of the local packs we are seeing where Google has changed to just the street name only and does not include the number.

They also don’t include the link to the reviews for any of the locations.

When we do a generic search for “shoes seattle”, one of their stores does show up, and it does include information on reviews, which is omitted in the brand pack above.

These new brand packs can show even when there are only two results to show, instead of the three we expect.

But brand packs will also show results for a much larger area when there are not at least two to display.  For example, “Disney Store Iowa” showed this:

These also include the website link.

These are one of the many variations we are seeing in the Google search results for local pack results with the switch to the 3-pack style.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Jennifer Slegg :Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.