The images Bing is choosing to display vary between logos, thumbnails of the map and photos from what appears to be outside the business. They do seem to be selected from the knowledge panel local listing images.
One interesting note about this one is that the local pack is appearing under ads and two organic results, instead of immediately following the Bing Ads ads. So in this scenario, organic listings have a chance to be placed above the local pack, although it isn’t clear if it is just fodr the query or in all cases.
Bing has been ramping up their local pack testing, with this card style as well. This one also seems to be a limited test.
Thank you to Frank Sandtmann for noticing this Bing test and sending the second set of screenshots to The SEM Post.
Jennifer Slegg
Latest posts by Jennifer Slegg (see all)
- 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020