Bing Testing Bright Orange Rating Stars in Bing Ads

Bing ads has changed up the yellow stars that appear as the ratings annotation in Bing search results and have changed them to bright orange stars instead.

These orange stars are extremely noticeable – very high visibility and they completely draw the eye to that particular ad. They appear in both the positioning above the search results and the ads that appear in the sidebar as well.

Here is how they appear in the sidebar.

Here is how ratings appeared previously with the yellow/orange stars.

It is unclear if this is a permanent change or merely a test.  But I checked this for multiple locations and saw the new bright orange stars from each of them.  I have reached out to Bing Ads for further information.

Google was also testing various star colors last year, however those were only in organic search results and not paid search results.

Added: Bing Ads is also displaying the new bright orange stars for organic results with stars.

The following two tabs change content below.

• Bio
• Latest Posts

Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

Latest posts by Jennifer Slegg (see all)

• 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
• Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
• Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
• New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
• Google Updates Experiment Statistics for Quality Raters - October 6, 2020