Here is what it looks like:
The third result is actually a local listing, without the map from a multi-business pack, but also without it being showcased immediately at the top of the search results in a local knowledge panel. It is also missing all the icons and other features from a regular map pack.
Users can click the result for more details, which then will bring up a local business knowledge panel.
Here is what it looks like expanded:
Here is another version, this one with a more detailed knowledge panel that shows up after clicking.
It is unclear if this is a regular test to a small percentage of searchers, or if it is being tested specifically on a small number of businesses instead.
Thank you to Frank Sandtmann for noticing this and sending the second set of screenshots to The SEM Post.
Jennifer Slegg
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