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Bing Testing Ads Tag With Border in Search Results Again

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One complaint some searchers have with the Bing search results is that their Ads tag on sponsored results isn’t very noticeable, and some people click ads without realizing they are actually ads.  While this might be great from a Bing Ads perspective, it is good, but some searchers do not like it.

Bing is testing a new search results page that makes it much more clear that the sponsored Bing Ads listings are indeed ads, with a new “Ad” tag that features a border around it.

This 

This is similar to the test Bing ran last year, but the bordered “Ad” was written in all capital letters instead.

This seems to be a widespread test for multiple countries and languages, if not a slow rollout to all search results.

Thank you to Frank Sandtmann for noticing this test.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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