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Bing Local Testing Save Place Feature in Local Knowledge Panel

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bing saved places local knowledge panelBing is testing a new feature in their local search results that allows a searcher to save a place when viewing the local knowledge panel for the business in the search results.

bing local save placeOnce you click on the save place, it changes it to a gold star with “Place saved” text in the knowledge panel instead.

bing local save place2It doesn’t seem to include a place to view all saved places though, at least not yet.  But it could be a feature designed to integrate with Windows 10 users.

It didn’t seem to show up for very many searchers, so it seems to be a very small test.  It also didn’t seem to show up when viewing Bing’s version of the local pack and clicking on a result.  It was only appearing for the knowledge panels that displayed normally in the search results.  I also couldn’t seem to get it to trigger the save place feature on mobile, only on desktop.

This isn’t the first time we have seen search engines with place reminders.  I recently spotted a test in November where Google added a “Remind me when I’m nearby” as a Google Now feature.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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