Here is how the WikiHow ones appear, again they are very similar to the Wikipedia one with a pretty big difference – and it is very promotional for WikiHow as well.
Not only that, this particular result also includes site links for WikiHow as well.
It is also good news for WikiHow to try and get back some of the traffic they recently lost. They were one of the “losers” in Google’s latest Quality Update (aka Phantom 2) and saw a huge drop in their traffic, so perhaps this will boost it up. But it is also notable because while Google’s search algorithms don’t favor WikiHow’s site quality, Bing seems to be embracing it and showcasing it in their own search results.
While not everyone can see these tabbed results in Bing, it does seem Bing is expanding their “contents of an entire wiki page in the search results”, I expect we will see this change go live to more people.
H/T to Thom Craver who spotted the WikiHow example.
Jennifer Slegg
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