Bing is stepping into the quote game, following Google’s lead into the field.  Google recently added knowledge cards to their search results highlighting famous quotes from authors and various celebrities.  Bing is now testing their own, but in a slightly different format.

Bing is also displaying quotes in a knowledge card, but instead of a series of quote, they are showing a single quote at a time, with arrows so searchers can click through to see more.

Here are a few more as you scroll through the box:

As you can see, the box dynamically adjusts to the length of the quote.

It is unfortunate that there isn’t an option to see all the quotes at once.  It kind of has a feel of those slideshows you hate to have to click through on websites.   You can click through to the freebase results, but that takes you to the entire rather lengthy page.

But perhaps most interesting is that not all their quotes come from Freebase.  In fact, they are sourcing some directly from quote sites they will be taking traffic from, although it isn’t clear if there is a partnership here or if Bing is just using it as a snippet.  But since Brainyquote’s website say it is supported through ad revenue, they might not be as happy with it.

All of the quotes for Harrison Ford came from Brainyquote.  In fact, for all the celebrities I searched for, Brainyquote was the sole source.

Google’s own version did not cite a source, although Freebase is considered to be one of them.  However, they seem to be quote different when compared to the ones Bing uses from Brainyquote.