Here is another example:
Here is one with better looking “product” thumbnails, but again it is simply how the flyer is presented and cropped.
It is definitely an interesting way to present a flyer as an ad at the top of the Bing search results. We could see them start showing up for flyers outside of a huge event like Black Friday.
These seem to only be displaying for those within the US, on both desktop and mobile.
Added: This could be a limited test, as not everyone in the US can see the new ad units.
Here are some additional examples:
Jennifer Slegg
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